The Rise of the Change Makers
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The Rise of the Change Makers
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On the Meaningful Media Podcast, we explore how trusted, engaging, and influential media can drive change – delivering for brands, people, and the planet.
This philosophy was born out of our landmark Meaningful Brands study – an ongoing research project Havas initiated in 2009 to understand people’s aspirations, guardrails and expectations of brands.
Meaningful Brands is more than an impressive feat of data intelligence and analysis – it creates a shared understanding of consumers that underpins how we help brands become more meaningful and how they can grow.
In today’s episode, we’ll be exploring our latest edition of Meaningful Brands. This year’s research found that a staggering 74% of brands could disappear and consumers would not care, but there are brands that are bucking this trend. They have fierce loyalty and are outperforming the market. To uncover how all organizations can take a page from their playbook and become more meaningful, we’ve converged leaders from our media and creative networks to explore these findings.
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