The Role of Qualitative Methods in Public Opinion Research
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
The Role of Qualitative Methods in Public Opinion Research
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
Using both traditional and evolving methods to better understand what is on the mind of the public is important when conducting qualitative research. In this episode of POP, the Public Opinion Podcast, Darby Steiger, Vice President of Innovation and Solutions, SSRS explains how qualitative research complements surveys by uncovering the "why" behind public opinions, offering deeper insights into people's beliefs and experiences. She also highlights the shift to virtual and asynchronous research methods after the COVID-19 pandemic and how these innovations are changing the landscape of data collection.
Host: Sarah Spell, PhD, Research Officer, The Pew Charitable Trusts
Guest: Darby Steiger, Vice President of Innovation and Solutions, SSRS
Pas encore de commentaire