What begins as a personal crisis quickly turns into a leap of faith. For Olivia Ferdi, everything changed seven weeks before her wedding, when a serious ACL injury forced her to confront her health, and her future, head on.

In this episode, Olivia shares how that moment sparked an immediate decision to walk away from a career in law and commit fully to building something of her own. She takes us behind the scenes of the early days of TRIP, from a chance meeting with a Selfridges PA at a vegan market to stacking cans floor-to-ceiling in her living room, and even launching the first-ever Deliveroo store from home during COVID.

Olivia also reflects on the realities of starting with no safety net, why having “skin in the game” matters, and the importance of not letting so-called best practice talk you out of your own instincts.

It’s a story about trust, navigating uncertainty, and what can happen when you back yourself fully and unapologetically, even when the path ahead isn’t clear.

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When Heights hit a wall after rapid early growth, founder Dan Murray faced a brutal truth: the product wasn’t the problem, the story was.

In this episode, Dan takes us inside the moment everything changed, explaining how a simple rebrand unlocked a new phase of growth, and why founders often look for answers in the wrong places when momentum stalls.

Dan is candid about the decisions that nearly broke him, including letting go of over half the team in a single day to keep the company alive, and walking away from high-profile influencer partnerships just before controversy hit. He opens up about the tension between ego and data, how his own love of science blinded him to what customers actually wanted, and why every brand needs an “edit button” when growth tactics start to carry reputational risk.

This is a clear-eyed look at the real cost of entrepreneurship: years of low pay, emotional strain, and hard calls made without certainty.

IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at:

https://highpfrmc.com/RWIH-IFS-yt

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What starts as a side idea quickly becomes a full-scale obsession. For Will Shu, that obsession turned into Deliveroo, and it began with him delivering meals himself, learning the business from the pavement up.

In this episode, Will takes us inside the early days of building a food delivery company from scratch, including the mistakes no one sees, the moments that tested his resolve, and the realities of scaling at speed under intense scrutiny. He also reflects on everything from riding orders across London to navigating a major antitrust investigation, and the pressure that comes with building a category-defining business in public.

This is a story about founder grit, learning by doing, and why staying relentlessly focused on the customer, even when the stakes are highest, can be the difference between building a product people use and a brand people trust.

IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/RWIH-IFS-au

Hosted on Acast. See acast.com/privacy for more information.