Are you frustrated that your amazing podcast content isn't reaching the right people? You're creating incredible episodes, but your ideal listeners can't seem to find you. Here's the truth: you don't have a visibility problem, you have a structure problem.

I'm tackling the reality that no amount of social media hustling, quote graphics, or repurposing will fix your discoverability issues if people can't actually search for and find your show. It's time to face that scary word: SEO.

As creatives, we love those cute, clever podcast names and episode titles. But here's what's happening: while you're being adorable, your dream clients are typing boring, practical search terms into their podcast apps - and they're not finding you.

I'll share exactly why I've been getting "real stinking boring" with my recent episode titles and how this simple shift has resulted in a 20% growth in just one month.

• Your podcast name
• Your name field
• Your episode titles

Ready to make a change right now?

Open your podcast app and ask yourself these three crucial questions:

• Would someone search for an exact phrase in your key searchable areas?
• Do your episodes solve a specific problem or answer a quick question?
• Would you actually click if you didn't know yourself?

If the answer is no to any of these, it's time to pick one episode and make it clear, searchable, and irresistible.

Quick Formula: Think problem and outcome. What are people typing with their "boring fingers" when they're searching for solutions?

Remember, this isn't about changing your voice, your message, or your branding. It's about making sure your incredible content can actually be found by the people who need it most.

Are you ready to stop being invisible and start being searchable? Your dream clients are out there typing practical search terms right now, let's make sure they find you.