Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.

This week on AI Marketing Experts, we unpack the messy reality of AI in marketing where ChatGPT and Claude nail ideation but stumble on simple tasks, math, and even grammar.

More importantly, we share the systems we use to turn those frustrations into wins: prompt “control panels,” cross‑tool stacking (Perplexity - Gemini - ChatGPT - Claude), and a real‑world facilitation workflow that ran our team’s EOS rock session.

What You’ll Learn in This Episode:

You need to verify everything (especially math), avoid blind copy/paste. Stack tools by strength (research to ideation to refine). Consumers are ahead - close the 2x usage gap with simple wins now.

Timestamps:

[00:00 - 00:49] - Intro to AI Marketing Experts Podcast [00:49 - 01:09] - This week’s pain: “AI is pissing me off” 😅 [01:09 - 03:41] - Google Tag Manager with AI + grammar slip-ups - don’t copy/paste blindly [03:41 - 06:11] - When AI fumbles basics: copy/paste fails & the $12M math error [11:55 - 13:08] - AI browsers & Chrome’s gen-AI direction (why it matters for marketers) [13:30 - 15:13] - The stacking workflow: Perplexity to ChatGPT to Claude to Grok [15:41 - 18:10] - Big win: GPT as our EOS meeting facilitator (rocks, homework, clarity) [18:11 - 19:39] - News: Gemini “Gems” are now shareable (team workflows get easier) [22:42 - 24:10] - Agent win: it found seats & bought Astros tickets (plus privacy flow) [26:18 - 28:00] - Usage study: 700M weekly users, ‘how-to’ queries & ads in gen-AI outputs [28:00 - 30:23] - Consumers use AI 60% vs SMBs 30–35% - first-mover advantage is real [30:23 - 31:39] - Helping SMBs implement simple, high-impact workflows

Resources & Tools Mentioned:

• Tool-stack: Perplexity, Gemini, ChatGPT-5, Claude & Grok (who’s good at what) • Chrome’s gen-AI browser direction (NotebookLM, Docs/YouTube/Gmail tie-ins) • EOS system: using a custom GPT to facilitate rock planning sessions • Gemini “Gems” now shareable for teams • OpenAI usage stats & the consumer vs SMB adoption gap (opportunity!)

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