On this episode of The SaaS CFO Podcast, host Ben Murray sits down with Nitin Mahajan, founder of Quick Ads. With an impressive background spanning engineering, strategy, and consulting at firms like McKinsey and Accenture, Nitin Mahajan shares the story behind Quick Ads—a platform set to revolutionize advertising for small and medium businesses using AI and proprietary data.

The conversation dives into the challenges these businesses face, the evolution of ad tech, and Quick Ads’ unique approach of combining software and services with an outcome-based pricing model. Nitin Mahajan also opens up about the company’s capital-efficient journey, fundraising, and their mission to create a visual system of record for marketing teams, all while keeping growth and profitability in sharp focus.

Whether you’re a SaaS founder or just fascinated by the future of digital marketing, this episode is packed with insights you won’t want to miss.

Show Notes:

00:00 Ad Inefficiency and Modern Challenges

06:12 "Choosing Your Business Growth Path"

07:56 "Data-Driven AI, Not Software"

11:10 "Future of Software in AI"

13:33 "Quick Ads Info and Insights"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/quickads-raises-1-7-million-seed-round

Nitin Mahajan’s LinkedIn: https://www.linkedin.com/in/nitinmahajan2/

QuickAds’ LinkedIn: https://www.linkedin.com/company/quickads-ai/

QuickAds’ Website: https://www.quickads.ai/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to this episode of The SaaS CFO Podcast! Today, Ben Murray sits down with Michael Babineau, co-founder of Turnstile, to unpack the journey from software engineer to successful second-time founder. Michael Babineau shares how his engineering background and the exit of his first company, Second Measure, to Bloomberg helped shape the vision for Turnstile—a next-gen, AI-native quote-to-cash platform designed to handle the complex challenges of sales-led, recurring revenue businesses.

In this candid conversation, Michael Babineau dives into lessons learned from scaling and selling a company, the difficulties of automating revenue processes for custom deals, and why building a truly integrated, flexible system is crucial for SaaS companies looking to grow. You’ll also hear insights into Turnstile’s go-to-market strategy, their unique pricing approach, and what it’s really like to raise capital as a second-time founder.

Whether you’re a SaaS operator, CFO, or founder plotting your next move, this episode is packed with operational tips, market observations, and behind-the-scenes stories that you won’t want to miss!

Show Notes:

00:00 "Founders Ready to Start Again"

03:05 "Turnstile: Unified Revenue Management Platform"

07:12 Turnstile: CRM-ERP Integration Simplified

11:38 "Finding True Revenue Ground Truth"

13:15 "Venture Growth Through Mid-Market"

17:29 "Scalable Growth for Enterprise Success"

22:09 "M&A Process: All-Consuming Commitment"

24:08 Flexible Dealmaking for Company Growth

27:47 "Shifting to Marketing-Led Growth"

31:35 "Self-Serve Enterprise Software Simplified"

33:00 "Driving Growth for B2B Startups"

36:34 "Turnstile AI Discussion"

Links:

Michael Babineau’s LinkedIn: https://www.linkedin.com/in/mbabineau/

Turnstile’s LinkedIn: https://www.linkedin.com/company/turnstile-co/

Turnstile’s Website: https://turnstile.ai/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Rafael Broshi, co-founder and CEO of Notch, to explore the journey from early startup ideas through pivotal transformations in the world of SaaS and AI. Rafael Broshi shares his unique career path—from years in the Israeli army to product management, hedge funds, and now leading a cutting-edge AI company revolutionizing customer experience in the insurance industry.

You'll hear firsthand how Notch evolved from an insurance-focused MGA into a powerful AI agent platform for customer support, what drove their bold pivot, and why focusing on outcome-based pricing and measurable ROI is making waves for their global clients. Rafael Broshi offers invaluable insights on making hard decisions, raising capital, and what it takes to stand out in an ultra-competitive AI-driven SaaS market. If you're a SaaS founder, operator, or just fascinated by the future of AI in business, this episode is packed with lessons, metrics, and real-world advice you can’t afford to miss.

Show Notes:

00:00 Startup Challenges and Strategic Decisions

03:55 AI Platform for Customer Support Automation

09:05 AI Deployment in Insurance Industry

11:42 "Pivoting, Frugality, and Profitability"

15:17 "AI, Pivots, and New Beginnings"

17:26 "Strategic Focus on Market Verticals"

21:04 Outcome-Based Pricing Strategy

26:47 "Future of AI Pricing"

27:55 Automated Conversations Drive Growth

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/notch-cx-raises-7-million-in-seed-round

Rafael Broshi’s LinkedIn: https://www.linkedin.com/in/rafael-broshi-435a77105/

Notch’s LinkedIn: https://www.linkedin.com/company/notchapp/

Notch’s Website: https://www.notch.cx/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray