What’s the secret to turning a beloved story into an unforgettable experience and why do the products you take home matter just as much as the moments you experience on-site?

In this episode, we sit down with Sol Armada De La Cruz, Warner Bros. Discovery’s Director of Retail Strategy, to unpack how she helps transform iconic worlds like Harry Potter into real-life adventures, right down to the carefully crafted products waiting in the gift shop. We explore the delicate balance of fan connection, cultural adaptation, and why the right merch can turn a fleeting moment into a lifelong memory.

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In this episode, we welcome Keyana Mohammadii, Head of Marketing for Dave’s Hot Chicken UK, to uncover the journey behind one of the hottest food launches London has seen in years. Keyana shares the full story of how Dave’s, a cult LA brand that started with just $900 and a parking lot pop-up, built a viral following and a loyal community — and how that momentum translated across the Atlantic.

They dive into the strategy behind the UK launch, from secret pop-up events and influencer collaborations to preserving the brand’s authentic LA roots while adapting to British food culture. Keyana also reveals the challenges of building hype, creating a community from scratch, navigating cultural differences, and the clever social tactics that helped turn curiosity into queues around the block.

Plus, hear about the role of the founders’ personalities in shaping the brand DNA, why celebrities like Drake got involved, and a few hints about what’s coming next for Dave’s Hot Chicken UK.

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Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats—an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

Guiding us through these questions and more is Ella Umasky, ITV Studios’ VP of Format Acquisitions. She’ll be sharing her expertise on what it takes to captivate audiences across the globe, how to adapt formats for different cultures, and what separates a format that fades from one that leaves a lasting mark

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In this episode of The secret to, we sit down with Kim Rowell, Managing Editor at ITN Productions, to explore her multifaceted role in the entertainment industry.

Kim oversees a wide range of content, from current affairs in news production to managing the top YouTube red carpet news channel, On Demand Entertainment. She shares insights into how she balances these different aspects of her work, offering a glimpse into her daily routine that spans both hard-hitting journalism and high-profile entertainment. Kim discusses the challenges and rewards of engaging audiences across multiple platforms, highlighting how her team is disrupting traditional media by blending journalistic integrity with the excitement of entertainment.

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In this episode of The secret to, we sit down with Steve Hammond-Parker, Head of Partnerships for Boomtown Festival, to explore the evolving landscape of brand partnerships in the festival scene.

We delve into the current trends shaping the industry, share insights into the innovative strategies Boomtown are implementing, and discuss the exciting opportunities that lie ahead for brands looking to connect with audiences in meaningful and impactful ways.

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On this episode of The Secret To... we speak with Claire Tole-Moir, the Head of Popular Culture & Science at Bonhams Auction House.

We delve into the world of prized possessions and objects that money can indeed buy. But how do we market these treasures, and where can you find them? All will be revealed.

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Today, we’re bringing you the secret to creating a dupe worthy product & category with Joe Moruzzi from Pleese.

Pleese, a dynamic FMCH brand established in 2017, are the mastermind behind Freezecakes - a delightful creation that redefines traditional ice cream. In our discussion with Pleese's founder, Joe, we explore the brand's remarkable journey, its expansive product range, and the intriguing phenomenon of copycat products lining store aisles.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.