What's the real difference between working 80 hours a week and building a 7-figure business? According to David Price, who went from industry newcomer to insurance millionaire in just 36 months, it comes down to one critical mindset shift.

In this episode, Jason Rigby sits down with David for a masterclass in resilient leadership and the power of simplicity. David shares the brutally honest story of nearly giving up and the pivotal decision that transformed his business from a grueling grind into a scalable success story. This is a universal lesson for any leader who feels they are on the verge of burnout and is ready to turn intention into income.

What You'll Learn in This Episode:

• The critical mindset shift from "going through the motions" to "intentional action" that separates busy work from high-impact results.
• How to resist complexity by mastering one simple, scalable product or service to build a strong foundation for your business.
• The non-negotiable leadership principle of brutal honesty and how it builds the unwavering trust required to lead a high-performing team.
• Why the most successful leaders are willing to do anything they ask of their team, leading by example from the front lines.
• The foundational importance of a consistent lead generation system as the engine for any successful business.

Timestamped Highlights:

[01:48] The Decision to Persevere: The turning point six months in when David chose to fully commit.
[04:35] Intentional Action vs. Going Through the Motions: Realizing long hours don't equal results without being a "student" of your craft.
[06:32] From Salesperson to System Builder: The transition from being a "lone wolf" to a true business owner.
[13:15] Resisting Complexity: How to maintain simplicity by mastering one thing and doing more of it.
[15:30] The Power of Brutal Honesty: Why trust is the ultimate currency in leadership.
[26:20] The Foundation of Success: Learning the critical importance of lead generation.

Connect with David Price:

Website: tpglife.com
Instagram: @davidpriceofficial
Facebook: DavidPriceOfficial

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In this high-impact episode of The Self Aware Leader, host Jason Rigby sits down with elite executive coach Max Stephens—trusted advisor to top CEOs, pro athletes, and Hollywood creators. Max dismantles the myths behind traditional success and shares how high performers can finally find real fulfillment.

Whether you're a founder, corporate leader, or entrepreneur on the edge of burnout, Max’s Contribution Alignment Model and radical truth-telling will help you stop chasing the wrong goals—and build a life of purpose, peace, and leadership impact.

What You’ll Learn:

• Why success without inner healing is a trap

• The hidden cost of ambition no one talks about

• Why most leadership coaching fails—and how to fix it

• How to realign your leadership around purpose, not pressure

• Max’s 3-part framework: Forgiveness, Mortality, Radical Honesty

Guest Bio:
Max Stephens is a world-class performance coach and author of What the Fck Do You Actually Want?*. With over 1,500 sessions per year and clients across C-suite, sports, and film, Max helps leaders eliminate emotional blind spots and live with unshakable clarity.

Episode Highlights:

• [00:00] Why high performers feel empty at the top

• [08:00] The neuroscience of contribution vs. isolation

• [13:00] Max’s truth bomb: You’re not doing it “for your family”

• [24:00] The Purpose Framework: Forgiveness, Mortality, Honesty

• [36:00] Coaching culture is broken—here’s what works

• [45:00] How to reset your leadership thermostat

Subscribe for more on:

• Leadership development

• Executive coaching

• Emotional intelligence

• Strategic thinking

• Purposeful performance

Resources Mentioned:
📘 What the Fck Do You Actually Want?* by Max Stephens
🌐 Visit: https://maxstephenscoaching.com