How do you turn hands-on experience in logistics into a thriving business that keeps America’s grocery aisles stocked?

In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce.

This episode is perfect for entrepreneurs in logistics, food supply, and agri-business—or anyone curious about the behind-the-scenes operations that keep fresh produce moving from farm to table.

Key takeaways from this episode include:

• The critical role of cold chain logistics in the food supply industry

• Lessons learned from leading a family-owned logistics business

• Strategies for providing exceptional customer service and building long-term relationships

• The importance of specialization in creating a competitive advantage

• Insights into scaling operations while maintaining quality and reliability

Colby’s story demonstrates that success in agri-business isn’t just about moving products—it’s about mastering operations, prioritizing customers, and staying fresh in a competitive industry.

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