Katrina Huffstuttler, immediate past president of the Livestock Publications Council and part of the Grant Company team, joins Montie Soules to explore the evolving landscape of agricultural communications. Drawing on her leadership in one of ag media’s most influential organizations, Katrina shares valuable insights on the challenges and opportunities facing PR professionals—from mastering social media’s fast pace to navigating artificial intelligence’s role in storytelling. This episode offers a unique inside look at how ag communicators are shaping the future of beef industry messaging and advocacy.

As the face of R.A. Brown Ranch’s growing social media presence, sixth-generation rancher Tucker Brown is reaching millions of viewers each month, sharing the realities of ranch life and advocating for the beef industry. In this episode, Tucker joins Montie Soules to discuss the power of connecting with the public, the responsibility of producers to engage with consumers, and how he balances advocacy with the ranch’s commitment to raising high-quality bulls for commercial cattlemen.

Join Montie Soules for this exclusive conversation with Jon DeClerk, the incoming executive vice president of the American Simmental Association. With a background spanning livestock judging, academia and consulting, Jon brings a deep industry perspective to his new role. He and Montie talk about the value of multi-breed genetic evaluation through International Genetic Solutions, the importance of accuracy and transparency in EPDs, and why collaboration across breeds matters more than ever as the nation's cow herd shrinks and beef demand rises.