Épisodes

  • #4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

    #4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt
    Dec 5 2025
    TV Executive, Theater Producer, and now The Show Must Go On Sale special guest. Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and “Some Like It Hot” to the Broadway Stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to make a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 min
  • #3 - SpotCo Origins, The Kiss of Death, and the Emotional Promise with Drew Hodges

    #3 - SpotCo Origins, The Kiss of Death, and the Emotional Promise with Drew Hodges
    Nov 21 2025
    Before there was SpotCo, Drew Hodges had Spot Design. Over the course of more than three decades, Drew has been at the center of theater staples like Rent, Chicago, and Hamilton. Now, he and SpotCo co-founder Tom Greenwald sit down to talk reinventing Broadway artwork, the power of word of mouth, Drews big wish for Broadway marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 min
  • #2 - Puppet elections, keeping RENT hot, and designing HAMILTON with Jeffrey Seller

    #2 - Puppet elections, keeping RENT hot, and designing HAMILTON with Jeffrey Seller
    Nov 7 2025
    Professional “Theater Kid” Jeffrey Seller has produced some of the biggest hits on Broadway from “In The Heights,” “Rent,” “Hamilton,” “Avenue Q,” and more. Now he sit’s down with host Tom Greenwald to talk keeping a show hot, Tony campaigns, and finding the art that speak for a show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 min
  • #1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman

    #1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman
    Oct 24 2025
    The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working today in 2025. SpotCo knows her as the woman who gave notes on the creative of this podcast before she signed off. Sonia Friedman (Merrily We Roll Along, The Ferryman, Dead Outlaw) sits down with host Tom Greenwald to talk the highs and lows of selling theater, magic moments that can’t be replicated, and the best moments from their decades of collaboration. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 min
  • Introducing: The Show Must Go On Sale!

    Introducing: The Show Must Go On Sale!
    Oct 23 2025
    More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 min