Four little letters: SEMA. This simple acronym helps drive the 300 million dollar US automotive aftermarket industry.

Every year, thousands of companies descends on Las Vegas, Nevada to showcase their latest and greatest products- everything from exhausts and lift kits to lighting and detail supplies.

The Specialty Equipment Market Association was founded in 1963, originally to promote "speed equipment" (bolt-on, go-fast parts!) and the first SEMA exhibition took place in the bowels of Dodger Stadium. Over the next six decades it grew into a massive must-see event that now encompasses not just new products, but lots of events within the event, including the now-famous "Battle of the Builders", where the best customizers reveal their epic creations.

SEMA requires a dizzying amount of planning, logistics and promotion, and Tom Gattuso is the man who orchestrates the frenzy of activity behind this world-famous automotive trade show.

LEARN MORE: semashow.com

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