Send us a text

AI Made Content Effortless, But Effortless Content Doesn't Get You Seen with Special Guest Wes Towers

AI made content effortless. But effortless content doesn’t get you seen.
Because when everything is easy to publish, it’s also easy to ignore. And the real casualty in the AI age is trust.

In this episode, Jonathan sits down with Wes Towers (Uplift 360) to talk about what actually cuts through the digital haze: a clear point of view, human texture, and storytelling that feels lived-in, not manufactured.

Wes shares a surprisingly powerful exercise that starts with your behind-closed-doors frustrations about your industry and flips them into your strongest differentiator. The stuff you can’t stand becomes the signal that attracts the right people and quietly repels the wrong ones. Which is not a bug, it’s the whole point.

We also unpack why the old funnel is eroding, what Wes calls “search everywhere optimization,” and why your website still matters, just later in the decision journey. If you’re tired of posting into the void and ready to build authority that feels earned, this episode is your playbook.

What You’ll Learn

• Why AI content created a trust drought and what to do about it
• How to uncover your differentiator using “the dark side” of your industry
• Why a grounded contrarian point of view is a visibility cheat code
• What “search everywhere optimization” is and how it works across platforms
• Why people hit your website later now, when they’re closer to buying
• How stories and case studies add weight, warmth, and credibility

Guest Bio
Wes Towers is the founder of Uplift 360. For 20+ years, he’s helped real-world businesses, especially builders and trades, turn websites and SEO into steady, qualified work. No fluff. No jargon. Clear strategy, clean execution, and results you can see on the calendar and in the bank.

Links
Uplift 360: uplift360.com.au

Support the show

Send us a text

We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be the guide, not the hero.

• framing the problem as the audience’s “sad” and the goal as their “happy”
• showing the darkness with empathy, then leading to the light
• mapping a clear, stepwise path from point A to point B
• painting an attainable after-state buyers can believe
• using client stories where we act as the guide
• keeping language simple and outcomes concrete
• reminding listeners the transformation is why people buy

If you haven’t already, please give us a review

Support the show

Send us a text

What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world.

We start by tracing how an origin story anchors everything else. Harris ties present-day choices to a childhood steeped in civil rights and community service, giving listeners a durable frame for understanding her values. From there, we examine the role of vulnerability: imposter syndrome, shock on election night, and the unpolished moments that make expertise feel human and believable. You’ll hear how those honest beats aren’t weakness—they’re bridges that carry trust across the gap between speaker and audience.

Then we map the mechanics of narrative tension and stakes. Instead of a flat timeline, Harris moves between hope and fear, control and uncertainty, professionalism and private doubt. That push and pull generates attention and gives outcomes weight. We translate those moves into practical prompts you can use right away: define what’s at risk, name the cost of inaction, and show the before-and-after your audience can feel. Finally, we explore why owning a clear voice—plain language, specific beliefs, and quotable lines—beats trying to please everyone. Clarity drives recall, and recall drives action.

If you’ve been leaning on data alone, this conversation will recalibrate your approach. You’ll walk away knowing how to pair emotion with evidence, connect micro experiences to macro beliefs, and use contrast to hold attention. Subscribe, share this with a friend who’s polishing their founder story, and leave a quick review to tell us which tactic you’re trying first.

Link to Original Diary of A CEO Episode on YouTube: https://youtu.be/D3lhrrXb4WI?si=oj2vDmCw45GOjz0r

Support the show