The Story of Birkenstock's Sole (Soul): From Hippies to Haute Couture
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The Story of Birkenstock's Sole (Soul): From Hippies to Haute Couture
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Step back 250 years to the cobblestone villages of Germany, where the Birkenstock family first crafted a legacy of comfort, innovation, and enduring style. Join hosts, Sabrina and Andrew, as they trace the soulful journey of Birkenstock — a family of multigenerational innovators who transformed a humble shoemaker’s craft into a global icon.
Explore the brand’s deep roots in German craftsmanship and timeless design, and follow its transformation from a counter-culture symbol for hippies, to a Gen X mainstream must-have, to haute couture’s crowned king of “ugly chic,” strutting down runways and red carpets around the world.
"The hippies gave it soul, mainstream gave it reach, and haute couture gave it swagger!"
Tune in and be blown away by the incredible story of Birkenstock’s Sole — and Soul!