Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.

Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.

Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops.

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Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”

Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.

Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

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Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.

Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???

Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops.

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From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race.

Surprisingly, for a skeptic like me, I was convinced.

An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

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Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.

Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.

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Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.

With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses.

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“Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?

Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry.

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Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.

Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different.

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