The Stretch Lab Mirror Test: Are We Any Better?
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The Stretch Lab Mirror Test: Are We Any Better?
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This solo episode digs into a simple but uncomfortable question:
If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.
It’s not about lying.
It’s about expectations.
And the fact that marketing preloads belief before a patient even walks through the door.
???? Show Resources:
- Free download: 7-Question Website Audit Checklist (coming soon)
- Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms
00:00 – Intro: It’s not about Stretch Labs
00:20 – What this episode IS about: Your messaging
01:10 – The fair critique of assisted stretching
02:00 – Do PTs make similar promises?
02:30 – PTs don’t lie… but we do imply
03:15 – “Fix the root cause” vs “Eliminate pain”
04:05 – Green, Yellow, Red: Claim spectrum explained
05:10 – The 7-Question Website Audit
06:30 – Why expectations matter more than outcomes
07:20 – Stretch Studios aren’t evil — just better at messaging
07:50 – Closing thoughts & CTA
???? Sponsors:
- Brooks IHL → brooksihl.org
- Empower EMR → empoweremr.com
- U.S. Physical Therapy → usph.com
???? Subscribe & Follow:
- Apple Podcasts → Link
- Spotify → Link
- YouTube → Link
- Instagram → @ptpintcast
- LinkedIn → Jimmy McKay
- Website → ptpintcast.com