Can you grow a private practice while also navigating depression, anxiety, or trauma? In this heartfelt episode, Shelby sits down with Amy Frame, Director of Education at Nurse Life Coach Academy, to talk openly about the reality of mental health and entrepreneurship.

Amy shares her journey with lifelong depression, military service, and a misdiagnosis that kept her stuck until coaching helped her face the root causes. Shelby opens up about her own experience with anxiety, birth trauma, and the messy middle of being a coach, mom, and business owner. Together, they break down how to show up for your clients when you’re not at 100%, why vulnerability matters, and how to stop carrying clients’ “rocks” home with you.

Whether you’re at 72% today or just hanging on by your fingernails, this conversation is proof that you don’t have to wait until you’re “fully healed” to pursue your dream. Healing and building can happen side by side.

What You’ll Learn in This Episode:

• How to stop waiting for perfection before starting your business
• Practical ways to show up for clients even during mental health lows
• The role of vulnerability and shame in entrepreneurship
• Why your “why” matters more than grit when things get hard
• Tools to return to neutral when life throws curveballs

Resources & Next Steps:

• Join our community: The Successful Nurse Coaches Facebook Group
• Learn about Nurse Life Coach Academy: thesuccessfulnursecoaches.com/nlca

Connect with Shelby: https://www.instagram.com/nurse.coach.shelby/

Connect with Amy: https://www.instagram.com/amy.frame.rn/

Connect with us:

• Instagram: @successfulnursecoaches
• Website: www.thesuccessfulnursecoaches.com
• Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Watch on YouTube:

https://youtu.be/kGRGjP8v7-I

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this episode, Laura dives into one of the most common misconceptions in both life and business—the idea that you need to feel motivated before you take action.

After recovering from a two-week illness that left her feeling drained and unmotivated, Laura began reflecting on how easy it is to equate motivation with success—and how dangerous that belief can be for entrepreneurs and coaches alike. What happens when you lose your spark? When the excitement fades? When you simply don’t want to do the work?

Laura shares honest insights from her own experience, blending personal reflection with neuroscience and coaching tools that will help you understand motivation in a new way. She reminds us that action—not inspiration—is what creates momentum, and that discipline, systems, and alignment are what sustain it.

You’ll hear:

• Why waiting for motivation keeps you stuck
• How action actually creates motivation through dopamine and progress
• Why alignment—not passion alone—creates sustainable motivation
• How to coach clients who feel unmotivated or “stuck”
• The difference between extrinsic and intrinsic motivation, and how to work with both
• The importance of building systems and habits that don’t rely on feelings
• Why alignment with purpose fuels long-term consistency in business

Laura also offers practical tools for nurse coaches to help clients (and themselves) move forward even when the feeling isn’t there—from the “five whys” exercise to 21-day habit building and daily systems that strengthen self-trust over time.

If you’ve ever felt unmotivated, burned out, or disconnected from your purpose, this episode is a powerful reminder that success doesn’t depend on how you feel—it depends on what you choose to do next.

Tune in to learn how to take action without waiting for motivation, and how to create a coaching practice that’s driven by purpose, not fleeting emotion.

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this week’s episode, Shelby gets real about the state of the coaching industry—the good, the bad, and the downright feral.

The coaching world has often been compared to the Wild West: full of opportunities, but also riddled with landmines. From overhyped promises and overpriced systems to heartbreaking stories of coaches being scammed out of thousands, Shelby pulls back the curtain on what’s really going on.

But this isn’t just a vent session—there’s a clear path forward. Shelby explains why nurse coaches are uniquely positioned to bring ethics, credibility, and standardization to coaching in a way that protects clients and restores trust.

If you’ve ever felt skeptical about coaching because of past experiences—or if you’ve witnessed the darker side of the industry—this episode will not only validate those feelings but also inspire hope. By leaning into our nursing values of care, ethics, and professionalism, nurse coaches have the power to raise the bar and transform coaching into a trusted, credible profession.

You’ll hear:

• Why the coaching industry exploded after 2020—and what went wrong.
• The red flags to watch for so you don’t get burned as a coach or client.
• How nurses’ training in ethics, scope of practice, and holistic care creates a natural edge in coaching.
• Shelby’s vision for a future where coaching is mainstream, trusted, and integrated into healthcare systems.
• Practical steps for raising the bar in your own private practice.

This is a must-listen if you’re ready to step into the role of not just coach, but also pioneer, builder, and standard-setter in a rapidly evolving industry.

✨ Tune in and join Shelby as she lays out why nurse coaches are the leaders the coaching world desperately needs.

Connect with us:

• Instagram: @successfulnursecoaches
• Website: www.thesuccessfulnursecoaches.com
• Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this episode, Laura discusses the importance of presence over education in the nurse coaching process. She emphasizes that patients often do not need more information but rather a supportive presence that acknowledges their experiences and feelings.

This conversation explores how curiosity, trust, and understanding can lead to better health outcomes, and how a focus on vision, energy, skill set, and strategy can facilitate transformation in clients. Laura also highlights the significance of mindset and the placebo effect in the healing process, advocating for a more personalized and empathetic approach to patient care.

TIMESTAMPS:

00:00 The Need for Presence Over Education

09:10 Transformative Coaching: Vision, Energy, and Skills

17:19 Mindset and the Power of Belief

23:25 Leveraging Placebo and Tailoring Education

Connect with us:

• Instagram: @successfulnursecoaches
• Website: www.thesuccessfulnursecoaches.com
• Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this episode, Shelby sits down with nurse coach Honey Hull, who turned job loss into a powerful pivot. What started as chronic pain coaching has evolved into something bold: helping clients reclaim intimacy and sex in the face of pain.

Honey shares how she retrained her own nervous system, why rest was the hardest medicine, and what she’s learning as she leans into a taboo (but deeply needed) coaching niche.

We talk about:

• What pain reprocessing therapy is and how it works
• Why communication is often at the root of chronic pain
• How Honey helps clients return to pleasure, intimacy, and joy
• What it takes to keep going when business feels hard

Connect with Honey:

Watch her (very good) videos on Facebook and follow her journey at https://www.facebook.com/honey.hull

Join our community:

The Successful Nurse Coaches Facebook Group

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

You want to get better at coaching? Faster? The truth is way less glamorous than Instagram makes it out to be: you’ve got to put in the reps. Period. Your brain will try to talk you out of it. The personal development world will sell you the idea that it’s an energy or manifesting problem. But if you want to sharpen your skills, grow your business, and actually feel confident as a coach—you have to coach more.

In this episode, Shelby breaks down why the antidote to almost every problem in your coaching business is volume. Just like when you were a brand-new nurse fumbling through your first IV or assessment, confidence didn’t come from reading about it—it came from doing it. Coaching is the same.

You’ll hear why your first 10 hours as a coach feel wildly different from your first 1,000, how confidence is simply knowing what comes next, and why even if you are manifesting or calibrating your energy, action is still the thing that moves the needle. If you want more sales, more clients, and more impact, the answer is simpler than you think: do the reps.

• Discover why “confidence” isn’t a feeling but a byproduct of repetition and familiarity.
• Understand how the nurse-to-coach analogy proves that time in the chair is everything.
• Explore why manifesting and energetics might help—but never replace—consistent action.
• Learn how more conversations lead to more proposals, and more proposals lead to more clients.
• Get a no-fluff, straight-talk reminder that in business (and coaching), volume beats perfection every time.

If this episode hit home, make sure to subscribe to The Successful Nurse Coach Podcast so you don’t miss future no-BS coaching conversations. If you loved it, leave us a review—it helps other nurses find us. And come hang out with me and Laura inside The Successful Nurse Coaches Facebook Group where we keep the conversation going.

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this episode of The Successful Nurse Coach Podcast, Laura discusses the importance of mastering sales techniques without feeling salesy. She introduces the CLOSER method, a structured approach to closing sales that emphasizes ethical selling and client engagement.

The conversation covers the significance of understanding client needs, navigating resistance, and the importance of commitment through payment. Laura shares personal anecdotes and practical tips to help nurse coaches improve their sales skills and ultimately serve their clients better.

Takeaways

• Sales is a skillset that can be learned through practice.
• The CLOSER method provides a structured approach to closing sales.
• Clarifying client needs is essential for effective selling.
• Overcoming client resistance requires understanding and empathy.
• Commitment is demonstrated through payment, which signifies readiness to invest in change.
• Sales should be approached ethically, focusing on client transformation.
• Building certainty in clients reduces their perceived risk.
• Effective communication is key to navigating client conversations.
• Sales training is crucial for professional growth as a coach.
• Creating a supportive environment enhances client outcomes.

00:00 Introduction to Sales Without Feeling Salesy

03:17 Understanding the Fear of Sales

08:07 The CLOSER Method Explained

08:35 Step-by-Step Breakdown of the CLOSER Method

16:40 Selling the Outcome and Vision

21:04 The Importance of Guidance in Healing

22:50 Explaining Terms and Risk Reversal

24:15 Calling Clients Forward: The Power of Intention

25:18 Navigating Resistance: Understanding Client Hesitations

30:04 The Commitment: Asking for Payment and Client Buy-In

35:23 The Role of Belief in Coaching Success

40:27 Facilitating Transformation: The Coach's Role

Connect with us:

• Instagram: @successfulnursecoaches
• Website: www.thesuccessfulnursecoaches.com
• Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

Starting your own nurse coaching business is exciting—but how do you know if you should go all-in or ease into it part-time? In this candid episode, Shelby and Laura peel back the curtain on what they’ve seen work (and what doesn’t) after coaching thousands of nurses through this exact decision. Whether you’re a brand-new grad or an experienced nurse craving freedom, this conversation will give you the clarity you’ve been searching for.

Many nurses feel stuck when deciding how to launch their private practice: jump in full-time or keep a safety net with part-time work? Shelby and Laura get real about their own journeys, what they’d do differently today, and the hidden perks of both approaches. They share updated advice for navigating your first year, building confidence without burning out, and setting up a business that actually lasts.

If you’ve ever wondered how many hours you really need to dedicate, how long it takes to replace your income, or whether part-time is “enough,” this episode will leave you feeling grounded and empowered.

• Discover why starting part-time may actually speed up your success (and reduce stress).
• Understand the financial realities of building a private practice, from taxes to startup costs.
• Learn how to set realistic timelines for your first year without falling into the ROI trap.
• Explore the surprising pitfalls of having too much time in your business.
• Hear stories of nurses who hit six figures and what their path really looked like.
• Get practical advice on balancing work, family, and business while keeping your sanity intact.

If this episode gave you clarity or encouragement, we’d love for you to:

• Subscribe to The Successful Nurse Coach Podcast so you never miss a new conversation.
• Leave us a review—it helps more nurses find this resource and take their next step.
• Join the conversation inside our free Facebook group The Successful Nurse Coaches or learn more about the Nurse Life Coach Academy at nurselifecoachacademy.com

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events