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The Surgeon Who Built a Data Company with Dr. John Porterfield | Ep 25

The Surgeon Who Built a Data Company with Dr. John Porterfield | Ep 25

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 What happens when a world-class robotic surgeon becomes a founder? In this episode, Dr. John Porterfield of Informed Surgical shares how his experiences in the OR and robotic surgery inspired a new way to measure surgical quality. He explains why patient outcomes—not volume or reputation—should drive referrals, and how data transparency can change healthcare incentives. A grounded conversation for medtech executives rethinking the future of value-based surgery.TIMESTAMPS:00:00 – From Surgeon to Medtech Founder: The Informed Story03:15 – Robotic Surgery Innovation and Early Adoption at UAB04:10 – Leadership and Ironman Lessons in Surgical Discipline08:37 – From Rural Roots to Data-Driven Healthcare10:20 – Mentorship, Family, and Sustainable Surgical Careers13:07 – Founding Informed Surgical with Intuitive’s Sal Brogna17:00 – How Data and AI Are Redefining Surgical Quality21:17 – Inside ProCendi.com: Building Patient Access Through Data27:22 – The Informed Algorithm: Risk Adjustment and Surgical Outcomes46:17 – Innovation Ethics: What Keeps a Surgeon-Founder Up at NightConnect with Dr. John Porterfield and Informed Surgical:LinkedIn: https://www.linkedin.com/in/john-porterfield/Website: https://informedsurgical.com/Alternatively, website for finding quality surgeons in your area: https://procendi.com/🎁 FREE RESOURCES TO GROW YOUR BUSINESS:✨Brand Brief Template: https://tribeagency.myflodesk.com/brandbrief✨Entrepreneur Checklist: https://tribeagency.myflodesk.com/30daye-checklist✨Automated Marketing: https://tribeagency.myflodesk.com/automatedmarketing✨15 Strategic Investor Slides: https://tribeagency.myflodesk.com/getfunded🚀 LAUNCH AND BRAND YOUR BUSINESS WITH ME!30 Day Entrepreneur Course: https://30dayentrepreneur.tribeagency.org/Brand Masterclass: https://tribeagency.myflodesk.com/brandmasterclass🎙️ SUBSCRIBE TO LEADR. PODCAST:Latest interviews with innovators and industry leaders: https://tribeagency.org/leadr-podcastCONNECT WITH US ON SOCIAL:📱Instagram: https://www.instagram.com/tribeagency1📱Twitter/X: https://x.com/TribeAgency1📱LinkedIn: https://www.linkedin.com/company/tribebrand/📱YouTube: https://www.youtube.com/@makeyourbrandaverbABOUT ME:I'm Steph Pliha, Founder & Principal of Tribe Agency with 20+ years in leadership. After building multiple 7-figure businesses, I now help entrepreneurs transform their brands from nouns to verbs. My Make your Brand a Verb™ Framework has helped countless businesses dominate their markets through strategic positioning and marketing that delivers real results.BUSINESS INQUIRIES:hello@tribeagency.org#MakeYourBrandAVerb #BrandStrategy #StartupMarketing #SmallBusinessBranding #MedtechMarketing #BusinessTips #LeadrPodcastFTC Disclosure: Some links shared are affiliate links, and I may earn a small commission from purchases made at no additional cost to you.© 2025 Tribe Agency. All Rights Reserved.
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