Page de couverture de The Table: Real Talk on Marketing and Strategy for Entrepreneurs

The Table: Real Talk on Marketing and Strategy for Entrepreneurs

The Table: Real Talk on Marketing and Strategy for Entrepreneurs

Auteur(s): Mise en Plan | Dani Henneberger
Écouter gratuitement

À propos de cet audio

Pull up a chair for real conversations about marketing strategy, entreprenuership, and growing a business on your terms. Host Dani Henneberger, strategic marketing advisor and founder of Mise en Plan, shares trade secrets, simple frameworks, and a fresh perspective to help you find clarity and take action. Along the way, you’ll hear from guest experts who bring candid insights and honest advice to help you grow with purpose—not pressure.Mise en Plan | Dani Henneberger Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Episode 5: Feeling the Shift? Why Hustle Can’t Outrun Market Changes
    Aug 19 2025

    “You can’t feel the water heating up when you’re the one in the pot.”

    Tired of working harder just to keep up? This episode reveals how to spot when your old marketing playbook is actually slowing you down—and what to do next.

    Listen If:
    You’re pushing through with more effort, but seeing fewer results and suspect your message or strategy might be out of sync with where the market (or you!) is headed.

    What I'm Covering in This Episode:
    This episode dives into why the old “if it ain’t broke, don’t fix it” mantra doesn’t hold up in today’s shifting market landscape.

    Dani Henneberger of Mise en Plan unpacks the subtle, early signs that your marketing might be falling out of sync before it becomes a crisis.

    You’ll hear why it’s so easy to miss these changes when you’re deep in your own business, how external and internal shifts (think evolving clients, changing platforms, and even your own growth) can quietly sabotage results, and why a regular reality check—and a fresh perspective—are the smartest ways to stay ahead.

    Key Takeaways:

    • Don’t wait for a crisis. Look for subtle early warning signs: misaligned leads, thinning margins, or that “itch” your website doesn’t match who you are now.

    • Stop going it alone: Even seasoned founders can miss shifts when deep in the day-to-day. Outside eyes = clarity, quickly.

    • Build regular “alignment check-ins” to stress-test your message, offers, and audience every 6–12 months—before the water boils over.

    Next Step:
    Curious what you’re missing (or sensing it’s time for a reset)? Book a Free Strategy Consultation and let’s spot your next shift—together.

    Learn more about VIP Days here.

    Voir plus Voir moins
    13 min
  • Episode 4: How to Make Strangers Say ‘Yes!’ with Social Proof
    Aug 5 2025

    In this episode of The Table, we explore the power of social proof—how reviews and testimonials can be your most valuable marketing asset. While many entrepreneurs gather reviews, they often underestimate the impact these can have on building trust and influencing buying decisions. We dive into the psychology behind why social proof works, common pitfalls, and how to leverage your existing client feedback strategically to attract and convert your ideal audience.

    This episode is designed specifically for experienced service-based entrepreneurs who are looking to step beyond the basics of marketing. If you want to evolve your messaging, amplify your impact, and unlock new growth in your business, this conversation will provide actionable insights and practical tactics to use your social proof like a pro.

    In this episode, we walk through how to:

    • Understand the deep psychology behind social proof and why it impacts buying decisions.
    • Identify common mistakes entrepreneurs make around collecting and using reviews.
    • Learn legal guidelines and automation tools for gathering testimonials effectively.
    • Discover creative ways to showcase social proof across your marketing channels to build confidence and momentum.

    Resources Mentioned:

    • Social proof legal guidelines
    • My authentic testimonials request template for inspiration (I mean, hey feel free to leave me some feedback there, too!)
    • Blog: From Browsers to Buyers: How Customer Reviews Boost Conversions

    Thanks for pulling up a chair with me today. See you next time—I’ll make sure to save you a seat.

    Voir plus Voir moins
    17 min
  • Episode 3: Yes, Social...But What Else?
    Jul 21 2025

    What happens if your favorite platform disappears tomorrow—or if you’re just tired of playing the social media game? In this episode, we dive into how to build a sustainable visibility strategy that truly supports your energy and your business.

    You'll learn why solely relying on social can put your brand at risk, how to leverage "owned" channels like your website and email, the underrated power of in-person connections, and concrete steps to personalize your marketing mix. This conversation is your blueprint for being seen—without burning out.

    In This Episode:

    • Why relying on social media alone is risky for your business
    • Real talk on Instagram’s reach, algorithm changes, and social media burnout
    • The power of diversifying—and truly owning—your visibility channels
    • How to leverage your website, email, podcast, and in-person events for lasting impact
    • A permission slip to design a marketing mix that reflects YOUR energy, strengths, and season
    • The “audit, experiment, repurpose, boundaries” approach for sustainable growth
    • Practical steps to protect your visibility and sanity in a constantly changing digital landscape


    Resources:

    • What's Your Marketing Personality Type?
    • Book a Strategy Consultation
    • Social media benchmarks (from Social Insider)


    Voir plus Voir moins
    13 min
Pas encore de commentaire