Flowers hold significant cultural significance, and this week’s event, Travis Kelce proposing to Taylor Swift in his backyard, serves as a prime example. Join me and guest host Ellen Frost as we delve into this captivating topic, unraveling the mysteries surrounding this floral pop culture moment.

More about Ellen!

Ellen Frost is a florist, writer, and community-builder who’s passionate about local flowers. She’s best known as the founder of Local Color Flowers, a floral studio in Baltimore that exclusively sources flowers from local growers. Since launching the business in 2008 as a part-time wedding venture, Ellen has grown it into a thriving hub for design classes, subscriptions, corporate events, and community gatherings—all centered on seasonal, sustainably grown blooms.

Today, Ellen also writes FlowerNerd, a popular newsletter for flower lovers, and runs FlowerMore, an online community that brings together florists, farmers, and floral enthusiasts for education and connection.

Ellen is a nationally recognized voice in the floriculture industry and is frequently invited to teach, consult, and speak about sustainable sourcing, floral design, and building a values-driven flower business.

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• More on Ellen Frost here