The pantheon of memorable holiday commercials is extensive, and one car company's ad campaign still stands out year-after-year: Lexus bows. But what's the story behind the elegant accoutrement? Turns out, an innovative print services provider in Los Angeles has been bringing the bows to life for years. Lori and Dan will take you behind the scenes with A3 Visual Director of Operations Mario Soto.

In a companion to our "Why Do Trade Shows Matter?" episode, we welcome Erica Roudabush and Blake Theademan to Podcast Row of Advanced Textiles Expo 2025 to talk about their impressions based on their varying years of attendence at the industrial fabrics industry's flagship show. Blake and Erica are colleagues of Lori and Dan, and they'll also relay their textile industry origin stories.

What better place to answer the question "why do trade shows matter" than the floor of one of the most well-known textile trade shows around? Lori and Dan talk with Robert Hinsch from podcast row at Advanced Textiles Expo 2025 in Indianapolis. Robert is an esteemed colleague and vice president of business development at TVF with more than 40 years of industry experience and he weighs in on the evolution of attending and showcasing fabrics at tradeshows.