The Tourism Economic Power of the CIAA Basketball Tournament

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The Tourism Economic Power of the CIAA Basketball Tournament

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The podcast "This is beyond the brochure: This is B.A.T.E" Blacks Advancing Tourism Economics explores the rich legacy and impact of the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament, a historic event celebrating Black excellence through sports and culture. S The Best sheds light on the history of the tournament, its significance in promoting talent from historically Black colleges and universities, and its overall cultural impact. The host also delves into the economic growth spurred by the tournament in Charlotte and Baltimore, highlighting that the event's participants also engage in local attractions, making the whole experience a vibrant cultural escapade. The episode reveals how the CIAA Tournament has served as a powerful tourism driver, successfully creating a balance between sports and local culture.

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