In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.

In this episode of The Transaction Report, Steve Feuerstein sits down with Dr. David Peyton, Director of Clemson’s Sports Business & Analytics program, to unpack the forces reshaping how teams and brands use data. From the rise of comparative analytics to the challenge of measuring real sponsorship ROI, David shares why the next competitive edge won’t come from more data — but from better interpretation of it.

In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Doug Erwin — Vice Chairman and Chief Brand Officer of the Greenville Triumph — to unpack the business of team ownership and the art of building a soccer franchise from the ground up. From navigating startup challenges and designing a sustainable business model to cultivating authenticity and community trust, Doug shares how his vision transformed a local passion into a lasting professional sports enterprise.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable campaigns.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship industry.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver shares his playbook for attracting fans, securing sponsors, and navigating the challenges of new leagues. Along the way, he unpacks lessons on entrepreneurship, sponsorship value, and why staying fresh is the key to long-term success in sports business.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what sponsorship means in professional sports.