You can’t build a values-led business without naming your values first.

In this episode, we sit down with our heart-forward operations Chief Experience Officer, Jen, to unpack how Maven’s core values—love and curiosity—were defined, debated, and eventually embraced as the compass guiding our team, community, and culture.

We talk about:
— Why defining values required radical candor (and a few tears in a cabin)
— How our values shape how we lead, hire, and show up
— What “love” and “curiosity” really mean to each of us—and why they were hard to claim
— The difference between performing values and living them

This isn’t a how-to. It’s a look behind the curtain at how one messy, meaningful conversation helped bring clarity, cohesion, and momentum to our growing team. If you’ve ever struggled to articulate what matters most to you—or if you’ve avoided the word “love” in business—this one’s for you.

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Next up: Part 2—how we bring these values to life through culture and daily decisions.

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