At our Marketing in the Madness Live anti-conference, George Sullivan, Founder of The Sole Supplier, takes the stage to deliver a powerful and energetic talk about human connection in the era of AI.

With social media reach declining, AI content flooding every feed, and trust becoming harder to earn, George cuts through the noise with a message every marketer needs to hear:

👉 People buy from people. 👉 Human feeling beats AI quantity. 👉 Your face, your story, your passion = your competitive advantage.

George shares:

- How The Sole Supplier grew from his bedroom to 4.5M monthly users - Why being the face of the brand changed everything - What AI “slop” means for marketers (and how to rise above it) - The truth about authenticity, trust, and the future of content - How brands like Nike, Apple, and LinkedIn master emotional connection

Why you need to think deeply again - not outsource everything to ChatGPT

The three pillars that make brands memorable: Educate, Entertain, Inspire

This talk is packed with insights, honesty, humour, and actionable takeaways for anyone working in marketing, brand, or content right now.

If you're a marketer, founder, content creator, or brand builder then this episode will hit home.

Chapters: 00:00 – Welcome to Marketing in the Madness LIVE 01:20 – George Sullivan takes the stage 02:10 – The power of building a brand through people 03:25 – George’s origin story 04:35 – “People buy from people” 06:05 – Reclaiming your thinking in the age of AI 07:55 – Trust vs. AI-generated content 10:14 – AI’s impact on brand trust 12:00 – Nike and human connection 13:45 – Rising above AI “slop” 15:05 – Loving the brand you work for

This is only the beginning. Over the next few weeks, we’re releasing more incredible talks from Marketing in the Madness Live - including sessions with some of the world’s biggest brands and thought-leaders like Richard Shotton, author of Hacking the Human Mind.

George Sullivan https://www.linkedin.com/in/george-sullivan-tss/

The Sole Supplier https://thesolesupplier.co.uk/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://www.linkedin.com/company/streetagency/ https://www.instagram.com/street.agency/