The Ultimate Guide to End-of-Year Selling Strategies
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The Ultimate Guide to End-of-Year Selling Strategies
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In this episode, we dive into the flow of today’s real estate world — unpacking seasonal market trends, buyer misconceptions, and the strategic planning needed to win in a hot property climate.
We explore everything from international real estate standards to practical ways of engaging buyers more effectively. Together, we share real-world insights and proven strategies to help agents lift their performance and strengthen client relationships.
As the Australian real estate market continues to heat up, John highlights the importance of auctions and vendor-paid marketing — explaining how the current landscape creates powerful opportunities for agents and brokers to leverage. I also share a story about a young buyer’s confusion around the 5% deposit scheme, a reminder that clear communication and empathy are critical in our industry. Troy rounds out the conversation with powerful points on planning ahead, understanding market seasonality, and aligning with buyer behaviour.
It’s an episode full of lessons, inspiration, and strategies for agents who want to stay sharp, relevant, and successful in any market condition.