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The Unscripted Leader Podcast

The Unscripted Leader Podcast

Auteur(s): Steve Margerin | Brand Managers
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 Welcome to The Unscripted Leader, where your host, Steve Margerin, dives into real, raw conversations with entrepreneurs, founders, and visionaries who are shaping the world of business. This podcast is all about authentic leadership—unpacking the challenges, triumphs, and lessons of those navigating the messy, rewarding path of growth. From accidental CEOs to seasoned innovators, our guests share actionable insights to help you lead with purpose, align your team, and scale without losing your spark. If you’re a business owner, aspiring leader, or just love stories of grit and clarity, tune in to get inspired, rethink your approach, and join a community passionate about leading unscripted. Subscribe now for weekly doses of wisdom to fuel your journey!Copyright 2025 All rights reserved. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
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  • (VIDEO) AI for the Everyday Business

    (VIDEO) AI for the Everyday Business
    Nov 10 2025
    In this episode of The Unscripted Leader, host Steve Margerin sits down with Dustin Bruzenak, CEO of Modern Logic, to talk about how artificial intelligence is reshaping the business landscape—especially for small and mid-sized companies. Dustin shares how AI is democratizing technology, freeing up teams from repetitive tasks, and empowering leaders to focus on creativity, innovation, and purpose-driven growth. If you’ve been curious (or even skeptical) about how to actually make AI work in your organization, this conversation breaks it down with clarity, humor, and hard-earned experience. Guest Introduction: Dustin Bruzenak is the CEO and co-founder of Modern Logic, a digital innovation firm specializing in helping small and mid-sized businesses leverage AI and automation. With over 15 years of experience leading technology ventures—including five startups he’s founded—Dustin’s passion lies in making emerging technologies accessible, ethical, and actionable for everyday business leaders. Key Takeaways:
    • AI is not just for big tech—small businesses can see real ROI within months by automating repetitive work.
    • The most effective leaders are those learning how to apply AI strategically, not just tactically.
    • “Human-in-the-loop” workflows are essential to keep authenticity and prevent what Dustin calls work slop—AI output without human empathy.
    • Use frameworks like ICE (Impact, Confidence, Ease) to prioritize where to apply AI in your business.
    • The next revolution is agentic AI—systems that act on tasks autonomously—but we’re not there yet. Start simple, start now.
    • AI adoption isn’t about replacement; it’s about reallocation—freeing people to do more meaningful, creative work.

    Chapter Markers: 0:00 – Intro 1:00 – Welcome and Guest Introduction 2:20 – Why AI is the “Industrial Revolution” of our time 5:20 – Dustin’s entrepreneurial journey and founding of Modern Logic 8:00 – Making AI accessible for small and mid-sized businesses 10:00 – The real-world impact of AI on jobs and creativity 13:30 – How AI empowers small teams to scale faster 17:00 – Rapid ROI: How businesses are saving hours (and headcount) with automation 20:00 – The ethics of AI and the role of human oversight 23:00 – Preparing the next generation of talent for an AI-driven economy 26:00 – Practical advice for business leaders starting with AI 28:00 – Top 3 AI use cases moving the needle today 31:00 – The future of agentic AI and where it’s headed next 33:00 – Human creativity, authenticity, and “work slop” 36:00 – Closing reflections on leadership in the age of AI

    Keywords: Steve Margerin, Dustin Bruzenak, The Unscripted Leader, Modern Logic, AI for business, artificial intelligence, small business automation, AI strategy, human-in-the-loop, digital transformation, leadership podcast, business innovation, agentic AI, AI consulting, AI workflow automation
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    51 min
  • (AUDIO) AI for the Everyday Business

    (AUDIO) AI for the Everyday Business
    Nov 10 2025
    In this episode of The Unscripted Leader, host Steve Margerin sits down with Dustin Bruzenak, CEO of Modern Logic, to talk about how artificial intelligence is reshaping the business landscape—especially for small and mid-sized companies. Dustin shares how AI is democratizing technology, freeing up teams from repetitive tasks, and empowering leaders to focus on creativity, innovation, and purpose-driven growth. If you’ve been curious (or even skeptical) about how to actually make AI work in your organization, this conversation breaks it down with clarity, humor, and hard-earned experience. Guest Introduction: Dustin Bruzenak is the CEO and co-founder of Modern Logic, a digital innovation firm specializing in helping small and mid-sized businesses leverage AI and automation. With over 15 years of experience leading technology ventures—including five startups he’s founded—Dustin’s passion lies in making emerging technologies accessible, ethical, and actionable for everyday business leaders. Key Takeaways:
    • AI is not just for big tech—small businesses can see real ROI within months by automating repetitive work.
    • The most effective leaders are those learning how to apply AI strategically, not just tactically.
    • “Human-in-the-loop” workflows are essential to keep authenticity and prevent what Dustin calls work slop—AI output without human empathy.
    • Use frameworks like ICE (Impact, Confidence, Ease) to prioritize where to apply AI in your business.
    • The next revolution is agentic AI—systems that act on tasks autonomously—but we’re not there yet. Start simple, start now.
    • AI adoption isn’t about replacement; it’s about reallocation—freeing people to do more meaningful, creative work.

    Chapter Markers: 0:00 – Intro 1:00 – Welcome and Guest Introduction 2:20 – Why AI is the “Industrial Revolution” of our time 5:20 – Dustin’s entrepreneurial journey and founding of Modern Logic 8:00 – Making AI accessible for small and mid-sized businesses 10:00 – The real-world impact of AI on jobs and creativity 13:30 – How AI empowers small teams to scale faster 17:00 – Rapid ROI: How businesses are saving hours (and headcount) with automation 20:00 – The ethics of AI and the role of human oversight 23:00 – Preparing the next generation of talent for an AI-driven economy 26:00 – Practical advice for business leaders starting with AI 28:00 – Top 3 AI use cases moving the needle today 31:00 – The future of agentic AI and where it’s headed next 33:00 – Human creativity, authenticity, and “work slop” 36:00 – Closing reflections on leadership in the age of AI

    Keywords: Steve Margerin, Dustin Bruzenak, The Unscripted Leader, Modern Logic, AI for business, artificial intelligence, small business automation, AI strategy, human-in-the-loop, digital transformation, leadership podcast, business innovation, agentic AI, AI consulting, AI workflow automation
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    51 min
  • (VIDEO) Three Decades of Reinventing Recruiting: From Fax to AI

    (VIDEO) Three Decades of Reinventing Recruiting: From Fax to AI
    Nov 8 2025
    Hey everyone, welcome back to The Unscripted Leader! In this episode, I sit down with Steven Rothberg, founder and chief visionary officer of College Recruiter, a powerhouse in matching over 12 million students and grads with great jobs. We dive into his wild ride from printing campus maps in 1991 to pivoting through dot-com bubbles, recessions, and tech revolutions—all while staying true to helping young talent launch amazing careers. Steven shares how EOS transformed his business, why he's a recovering lawyer turned entrepreneur, and the tough decisions that scaled his company. If you're a leader navigating change, building teams, or just love inspiring stories of grit and innovation in recruiting, this one's packed with insights. Hit play, subscribe, and let's connect—drop your thoughts in the comments!

    Guest Introduction: I'm excited to feature Steven Rothberg, founder and chief visionary at College Recruiter, where he pioneered matching employers with college talent. A recovering lawyer turned recruiting expert, Steven's 34-year venture has been spotlighted in outlets like CNN and The Wall Street Journal. As of 2025, he's still driving innovation, appearing on podcasts discussing 2025 recruiting trends and AI in job boards—perfect for our dive into entrepreneurial resilience. Key Takeaways:
    • Small starts spark big wins: Steven began with campus maps but embraced the internet pivot, building a recruiting powerhouse that's thriving into 2025.
    • Survival through adaptation: Dumping print for digital pre-dot-com bust was clutch—lessons that echo in today's AI-shifting recruiting landscape.
    • EOS for the win: Structuring with visionary and integrator roles brought clarity, especially post-'08 recession, and it's still powering teams today.
    • Mission matters: Focusing on great careers for every student and easy hiring for employers keeps the business laser-sharp—don't veer off course.
    • Build or buy evolves: License early for testing, but own core tech as you grow to cut risks, a strategy holding strong in 2025's market.
    • Customer-driven growth: One key shift to performance pricing quadrupled results—aligning wins that fuel ongoing success in high-volume hiring.

    Chapter Markers: 0:00 Intro 00:00:10 Guest Introduction and Background 00:03:02 Origins of College Recruiter: Maps to Magazines 00:06:03 Internet Pivot in the '90s 00:09:33 Dot-Com Bubble and Transitions 00:11:24 EOS Implementation and Roles 00:15:59 From Lawyer to Entrepreneur 00:20:07 Mission for Student Careers 00:22:27 Future Tech and Risk Management 00:25:59 Build vs. Buy Decisions 00:28:27 MVP and Feedback Loops 00:31:01 Upside-Downside Decision Making 00:35:16 Performance Pricing Scale 00:38:13 Closing and Contacts

    Keywords: Steve Margerin, Steven Rothberg, The Unscripted Leader, college recruiting, entrepreneurial journey, EOS system, visionary leadership, dot-com bubble, college recruiter, job matching, recruiting technology 2025, AI in recruiting, business pivots, leadership lessons, student careers
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    39 min
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