Jenna DiPaolo, Chief Brand and Communications Officer of Ocean Conservancy, discussed the "Protect Where We Play" initiative, which unites the sports and entertainment industry to promote ocean conservation. DiPaolo highlighted partnerships with athletes like Calvin Beecham and Nafisa Collier, and initiatives like the WNBA's switch to reusable plastics. She emphasized the importance of trust in athletes and entertainers to drive environmental action. Shani Coleman, Director of Community and Economic Development for Clark County, Nevada, discussed efforts to support small businesses and sports innovation, including a new small business grant program and the development of an innovation district around UNLV.

The Urban Rez program featured Christine Madella, co-owner of Storyville Road, discussing the power of storytelling in sports, particularly in creating fan engagement and team unity. Madella highlighted her company's work with the Raiders, Aces, and the NFL, emphasizing the importance of authentic human experiences over AI-generated content. Dr. Timmie Foster, a mental health advocate, shared his work on social emotional learning through sports, focusing on wellness, mental health, and community engagement. He highlighted the impact of his series on professional athletes and the importance of family support in mental health. Both emphasized the need for practical skills and diverse representation in their respective industries.

When the final whistle blows and the crowd goes silent, what’s left? For too many athletes, it's anxiety, identity loss, and a mental health crisis no one prepared them for. In this powerful episode of The Urban Rez, we sit down with Bianca McCall, a former pro basketball player turned mental health trailblazer. With over 25 years in behavioral health and a seat at the table with the NFL, Givenchy, and the U.S. Department of Health and Human Services, Bianca exposes the hidden cost of performance culture and the emotional toll of being an elite athlete.