In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.

Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.

If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the strategic framework and the emotional reassurance you need.

What You’ll Learn in This Episode

• 🚀 The power of specialization: Why going from generalist to niche changed everything for Matchnode.
  
• 📉 Lessons from failed niches: How pursuing sports marketing created early wins but long-term roadblocks.
  
• 🏥 Why digital health? The clear tailwinds and mission-driven impact that made it the right vertical.
  
• 🛠️ Practical steps to reposition an agency: From internal buy-in to rolling out a new website.
  
• 📈 The results of committing to a niche: How Matchnode hit record growth, built credibility, and attracted high-value clients.
  
• 💡 Advice for agency owners: What Chris would tell his past self about patience, timing, and choosing industries with momentum.
  

Resources & Links

🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

Work with Corey to become the go-to agency in your market (like Chris did): https://www.coreyquinn.com/deep-specialization-accelerator

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact

What if one relationship could unlock a hundred new clients for your agency?

In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers.

You’ll learn why 90% of buyers choose from a preset shortlist (according to Harvard research), and how to ensure your agency gets on it. From identifying tastemakers to prioritizing them using two simple tools, this episode gives you the roadmap to predictable growth.

What You’ll Learn in This Episode:

• Why tastemakers, not cold calls, are the key to filling your pipeline
  
• The “Golden Egg vs. Goose” analogy that changes how you think about growth
  
• A real-world case study: how one tastemaker relationship turned 1 client into 100
  
• The AI-powered process to uncover top brands, thought leaders, and trends in your vertical
  
• How to use the Opportunity Matrix to identify which tastemakers deserve your focus
  
• A step-by-step action plan to build trust and add value to the right people

⏱ Episode Chapters

00:00 What is the Tastemaker Strategy

00:25 The Power of Tastemakers & the Golden Egg Analogy

01:17 Why 90% of Buyers Choose from a Shortlist (Harvard Research)

01:46 Case Study: How One Tastemaker Relationship Turned 1 Client into 100+

02:30 Tool #1

03:17 Tool #2

04:24 Your 3-Step Action Plan

05:30 Why One Tastemaker Can Be Worth 100 Clients

05:44 Next Step: The 6-Slide Trust Multiplier Framework

Resources & Links Mentioned in the Episode:

• Free Tastemaker Workbook – Get the exact AI prompt and walkthrough to build your own list: https://deep-specialization.kit.com/tastemaker-prompt

Remember, one tastemaker can be worth a hundred clients. Build the right relationship, and you’ll never have to chase cold leads again.

In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency back. The path to authority, recognition, and true scalability lies in specialization.

What You’ll Learn

• Why generalist agencies struggle to grow—and why you might be stuck there.
  
• How saying no is the key to building authority in your space.
  
• The difference between survival and scaling when it comes to agency strategy.
  
• The hidden danger of never choosing a niche.
  

Resources & Links
🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact