Birth control is the latest battleground in a wave of online misinformation targeting young women — and doctors and reproductive health advocates are sounding the alarm about its impact.

But this isn’t your typical fearmongering about birth control coming from Bible-thumpers or conservative men in suits. This new wave is coming from wellness influencers — the ones in matching pastel workout sets — who are linking a “balanced, natural life” with ditching hormonal birth control.

Bridget explains to Stuff Mom Never Told You’s Samantha and Anney why this may look like a rebrand, but this kind of misinformation is just as harmful as ever.

You can find more information about the safety and effectiveness of birth control in this article from the American Medical Association: https://www.ama-assn.org/public-health/population-health/what-doctors-wish-patients-knew-about-birth-control

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