From a small tea outlet in Dubai to a globally loved café brand this episode dives deep into the inspiring journey of Filli Café.

In this conversation, Ashraf, Head of Marketing at Filli Café, shares:

• His personal journey from early struggles to branding leadership

• How Filli Café built a strong emotional connection with customers

• Branding decisions that helped scale from a few outlets to global expansion

• The role of consistency, premium positioning, and loyal customers

• New-age marketing, digital presence, and the impact of AI

This episode is packed with real-world lessons for entrepreneurs, marketers, café owners, and anyone building a brand.

☕ Watch till the end and get inspired.

🎙️ Podcast EpisodeMeet Ashwin - not your typical entrepreneur story, but something even more inspiring. From earning just ₹40 for 7 hours of work to building a YouTube channel while delivering orders, this is the real face of India's gig economy.In this episode, Ashwin shares:✅ How he started delivery work during college for pocket money✅ The reality of Swiggy deliveries - earnings, expenses, and incentives breakdown✅ Switching from bike to electric bicycle ✅ The ₹1 lakh in 90 days challenge that changed everything✅ Health struggles working 15-hour days and the appendix surgery wake-up call✅ Kerala's booming delivery market ✅ Future plans: Electric bicycle rental service for delivery riders

ഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക: https://link.theecomshow.com/episode-84Supported by FixMyStore.com - Audit your Shopify store for conversion, speed, SEO, and app performance👉 Fix your store now - https://link.theecomshow.com/fixmystore-ep84----------------------------🎙️ Podcast EpisodeEver wondered how a dental clinic could become more famous than most consumer brands? Meet Dr. Mazwin and Minhaj - the co-founders of Amend Dental who cracked the code of making dentistry cool in Kerala.----------------------------⏱️ Timestamps0:00 - Recap3:00 - Introduction4:02 - Journey5:57 - Started doing something8:53 - Where did Minhaj connect from?11:55 - Initial marketing time21:48 - Did they start Paid ads in the first month?24:05 - How did content help in growth?28:50 - How did they manage performance marketing?30:50 - Connection with Min37:50 - About Dental industry salary42:52 - Why Hananshah ?46:20 - Finding Arabs47:38 - What about the first outlet?52:07 - GMB (Google My Business)53:30 - Hoardings----------------------------🎤 Guest InfoMinhajul Haque | DirectorDr. Mazvin Nihal | Chief Orthodonist & Founder🔗 Social Links:https://www.instagram.com/drmazvinnihalhttps://www.instagram.com/amenddental----------------------------🔗 Useful Links- Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia- Support Us → https://buymeacoffee.com/theecomshow- Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifystore- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue- Instagram → https://instagram.com/theecomshow- LinkedIn → https://linkedin.com/company/the-ecom-show- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam----------------------------📷🔧 Equipment We UseSony ZV-E10 - https://amzn.to/4boxj98Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5GODOX SL60W Video Light - https://amzn.to/43nn2IqDJI Mic - https://amzn.to/3Fe4GPXGODOX Lantern Softbox - https://amzn.to/4irfWal----------------------------💻 The TeamNaji Mehardad | Mohammed Nihal | Darin Mujeeb | Gangadas----------------------------⚠️ DisclaimerThe opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.Thank you for your support!