The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country
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The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country
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Maggi Empire of the Soup - Thank you!
I find very funny the fact that both “teams” can relate to something very familiar like a brand they’ve probably grown up with, that they may remember from some tv ads too.
I think it makes you instantly slightly more familiar.
Which means a little bit more integrated…
which is my objective.
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