The one friction point killing your new customer acquisition.
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The one friction point killing your new customer acquisition.
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Should you keep guest checkout hidden or activate it? For multi-unit restaurants (40+ units), the appeal of gathering data via forced account signups is clear, but the cost is massive.
Data shows that simple checkout is a top driver of purchase. Forcing a new customer to commit to an account before they trust your food or service is a costly mistake that leads to huge cart abandonment.
Learn why opening guest checkout is the crucial first step to earning their loyalty and how it can lead to results that soar higher like a 50% reduction in abandoned orders.
Got thoughts? Let us know if you think guest checkout should be killed, opened, or if there's a hybrid approach.
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