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The secret to Nintendo's success (Encore)

The secret to Nintendo's success (Encore)

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For the next week, we're running some of our favorite shows from this year. On today's show, a brief history of Nintendo and how a small playing card company in Japan became a gaming juggernaut.

This piece originally aired June 16, 2025.

Related episodes:
Inside video game economics
Forever games: the economics of the live service model
The boom and bust of esports

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

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