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Episode Summary

In this episode of The sql_squared Podcast, we're joined by our special guest, James Reeves , for a deep dive into the evolving landscape of data engineering platforms , the importance of cost efficiency in the cloud , and the critical role of neurodiversity and equality in building strong, innovative tech teams.

As an expert with a career spanning roles like SQL Server Consultant , Data Warehouse Architect , Data Engineer , and his current role as an AI Engineer at Brabners , James shares his unique insights on the pros and cons of platforms like Databricks and Snowflake , strategies for managing cloud costs , and the future of SQL Server.

Listeners will walk away with a deeper understanding of key data platform differences , practical tips for avoiding common cloud billing mistakes , and a fresh perspective on the importance of neurodiversity and supporting junior developers. This is a can't-miss episode for anyone interested in data engineering , cloud architecture , and building more human-centric tech teams.

Guest Information

• Name: James Reeves
• Bio: James's career is a masterclass in the evolution of data roles. He's been a SQL Server Consultant , a Data Warehouse Architect , a Data Engineer , an Analytics Engineer , and a Director of Analytics. This incredible breadth of experience gives him a unique perspective on the industry , which he now applies in his current role as an AI Engineer at Brabners. Beyond his technical chops, he's a huge voice in the data community and a passionate advocate for building inclusive tech spaces.
• Social Media:
  • LinkedIn: @sqlcestrian

Resources Mentioned

• SQLBits Conference: [https://www.sqlbits.com] - A major UK data conference discussed by James and David. Use code sqlsquared2026 for a discount on your ticket for the 2026 event in Newport.

#dataengineering, #databricks, #snowflake, #sqlserver, #cloudcosts, #neurodiversity, #techcareers, #DEI, #dataplatforms, #sql

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Support the show!

Enjoying The sql_squared Podcast? The best way to support us is by subscribing to our YouTube channel!

• Watch & Subscribe on YouTube
• Listen on other platforms: Apple Podcasts | Spotify
• Leave a Review: If you found this episode helpful, please leave a 5-star review wherever you get your podcasts or leave a like and comment on YouTube.
• Share: Know someone who would love this episode? Go ahead and share a link!

The sql_squared podcast is your guide to navigating the ever-evolving world of data. We go beyond the code to explore the tools, techniques, and trends that shape the data landscape, from SQL Server and cloud platforms to AI and developer productivity. Join us as we chat with experts from the community to help you learn, grow, and make the right decisions on your data journey.

• Website: https://www.sqlsquared.co.uk/
• Twitter/X: @sql_squared
• LinkedIn: @sql_squared
• Email: mailbag@sqlsquared.co.uk

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Episode Summary

In this episode of The sql_squared Podcast!!!, we're joined by our special guest, Simon Sabin , for a deep dive into SQLBits 2026. As the founder of SQLBits , one of Europe's largest and most-loved data conferences , Simon shares his unique insights on the event's core mission: to connect people and help them learn.

This conversation is centered around our guest's experiences and knowledge. Listeners will walk away with a deeper understanding of what makes the SQLBits community so special , practical details on the upcoming 2026 event at the ICC Newport in Wales , and a fresh perspective on hot topics like AI, SQL Server 2025, and Microsoft Fabric. This is a can't-miss episode for anyone interested in the data industry and community events.

Guest Information

• Name: Simon Sabin
• Bio: Simon Sabin is the founder of SQLBits , one of the largest and most-loved data conferences in Europe. With 30 years of experience in data , Simon helped start SQLBits to connect and educate data professionals , fostering a strong community in the UK and Europe.

Resources Mentioned

• SQLBits Website: https://www.sqlbits.com - Head here to learn more and get your tickets for SQLBits 2026.
• Discount Code: Use code sqlsquared2026 for a discount on your paid-day conference tickets.

Support the show

Support the show!

Enjoying The sql_squared Podcast? The best way to support us is by subscribing to our YouTube channel!

• Watch & Subscribe on YouTube
• Listen on other platforms: Apple Podcasts | Spotify
• Leave a Review: If you found this episode helpful, please leave a 5-star review wherever you get your podcasts or leave a like and comment on YouTube.
• Share: Know someone who would love this episode? Go ahead and share a link!

The sql_squared podcast is your guide to navigating the ever-evolving world of data. We go beyond the code to explore the tools, techniques, and trends that shape the data landscape, from SQL Server and cloud platforms to AI and developer productivity. Join us as we chat with experts from the community to help you learn, grow, and make the right decisions on your data journey.

• Website: https://www.sqlsquared.co.uk/
• Twitter/X: @sql_squared
• LinkedIn: @sql_squared
• Email: mailbag@sqlsquared.co.uk

Send us a text

Summary

In this episode of The sql_squared Podcast!!!, we're joined by our special guest, Simon Frazer, for a deep dive into the journey from software developer to data expert. As an expert in SQL Server performance, optimization, and security, Simon shares his unique insights on the evolving roles within the tech industry. This conversation is centered around our guest's experiences, from his early days in software development to becoming a production DBA and consultant. Listeners will walk away with a deeper understanding of the differences between development and DBA roles, practical tips for performance tuning using tools like the Brent Ozar Consultant Toolkit, and a fresh perspective on the value of community engagement through conferences. This is a can't-miss episode for anyone interested in database administration, career transitions in tech, and SQL Server optimization.

Guest Information

• Name: Simon Frazer
• Bio: Simon Frazer is a Senior Database Administrator at Medivet and the owner of his own SQL Server consultancy, Simon Fraser Limited. He specializes in performance, optimization, and security, with a background that began in software development before transitioning into the data space.
• LinkedIn: https://www.linkedin.com/in/simon-frazer/

Resources Mentioned

• Brent Ozar Consultant Toolkit: https://www.brentozar.com/ - A set of scripts (part of the First Responder Kit) that quickly check SQL Server health and performance, simplifying troubleshooting for DBAs and consultants.
• Azure SQL Managed Instance: A managed cloud database service discussed for its ability to automate tasks like patching and backups, freeing up DBAs to focus on higher-value work like performance tuning.
• Data Scotland: A free, community-led data conference in Scotland, highlighted for its high-quality sessions and welcoming community vibe.
• SQLBits: A major UK-based data platform conference, known for attracting speakers and attendees from around the world.

#SQLServer, #DatabaseAdministration, #DBA, #PerformanceTuning, #SoftwareDevelopment, #BrentOzar, #DataCommunity, #SQLBits, #DataScotland, #Mana

Support the show

Support the show!

Enjoying The sql_squared Podcast? The best way to support us is by subscribing to our YouTube channel!

• Watch & Subscribe on YouTube
• Listen on other platforms: Apple Podcasts | Spotify
• Leave a Review: If you found this episode helpful, please leave a 5-star review wherever you get your podcasts or leave a like and comment on YouTube.
• Share: Know someone who would love this episode? Go ahead and share a link!

The sql_squared podcast is your guide to navigating the ever-evolving world of data. We go beyond the code to explore the tools, techniques, and trends that shape the data landscape, from SQL Server and cloud platforms to AI and developer productivity. Join us as we chat with experts from the community to help you learn, grow, and make the right decisions on your data journey.

• Website: https://www.sqlsquared.co.uk/
• Twitter/X: @sql_squared
• LinkedIn: @sql_squared
• Email: mailbag@sqlsquared.co.uk