Unlock the secrets to building a powerful personal brand and avoiding the number one mistake that could be sabotaging your growth. In this video, my friend Chris Do and I share actionable advice, step-by-step strategies, and proven frameworks to transform your business, grow a real, engaged audience, and leverage authentic storytelling for success. From creating short-form content to mastering digital marketing techniques, you'll discover how to stand out and connect with your audience in meaningful ways.

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Join us as we break down myths around personal branding, discuss the importance of a unique perspective, and explore how to shift from commodity to premium positioning. Featuring insights from industry leaders, this conversation is packed with valuable tips to help you monetize your platform, gain Instagram followers, and drive business growth.

#neelhome #personalbrand #contentstrategy

CHAPTERS:

00:00 - Intro

01:27 - Biggest Lie About Personal Branding

03:51 - What is a Personal Brand

10:35 - Why People Fail Before They Start

17:10 - How to Get More Views on Your Content

20:45 - Creating a Curiosity Gap in Your Content

26:40 - Your Source Code

28:43 - Your Backstory

30:41 - Your Origin Story

33:40 - Product Storytelling vs. Commodity

37:05 - How to Stand Out in a Sea of Bland

39:54 - Being a Correct Contrarian

45:00 - Playing Against Type

47:48 - Strategies for Low View Counts

51:10 - The Importance of Storytelling

55:33 - When to Start Selling

59:21 - The Rise of the DIY Trend

1:00:50 - Going Against the Grain

1:05:15 - How to Connect with Chris