Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
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Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
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In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, Mississippi, as a case study. Whether you're working in sports, tourism, or PR in general, this conversation is packed with actionable advice you won't want to miss.
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