Think Rebellion: Apple’s Eye-Opening Saga of Pirates, Betrayal & Reinvention
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Think Rebellion: Apple’s Eye-Opening Saga of Pirates, Betrayal & Reinvention
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Apple’s birth was pure rebellion: Steve Jobs, Steve Wozniak, and Ronald Wayne created a cult of pirates flying flags above secretive Mac teams, choosing attitude and relentless drive over polished résumés. Little-known stories reveal how Jobs lured Pepsi’s John Sculley, only to be betrayed and fired by him.
Insiders recall the heartbreak and fragmentation of those years, when Apple flirted with bankruptcy and even relied on Microsoft for survival.
Jobs’ triumphant return delivered a shock to Apple’s soul, empowering Jony Ive, obsessing over hidden design details, and transforming the company with the iMac and iPod.
Gloves-off culture wars, night sprints in windowless labs, and ruthless product focus led to the iPhone and App Store, while Apple’s operations brilliance locked in powerful supply chains.
Beneath the surface: buried failures, boardroom tension, and the daring drive that makes Apple more than a company, a movement.