Épisodes

  • Marketing Minute: The Cure, the Clarity, and the Comeback EP 266

    Marketing Minute: The Cure, the Clarity, and the Comeback EP 266
    Dec 9 2025
    In this episode, Aimee Montgomery shares the story she’s never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business. She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms. Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength. Inside this episode: • The cure that changed everything • Why healing sharpened her ability to read brands • How boundaries collapse when the founder is overwhelmed • What happened inside her agency once she regained clarity • Why growth isn’t marketing — it’s removing friction • The launch of To Thrive Health and her upcoming book This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online. If you’ve been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.
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    5 min
  • How to Turn a Beauty Idea into a Global Brand with Beth Bender Ep 265

    How to Turn a Beauty Idea into a Global Brand with Beth Bender Ep 265
    Nov 9 2025
    Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone. What you will learn in this podcast: • How Beth validated a real problem and prototyped the first stencil from an eyebrow guide. • Protecting innovation: building a moat with 20+ patents and handling copycats. • Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof. • Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy. • Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth. • Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game. Connect with Beth Here https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand
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    39 min
  • DO IT SCARED: BELIEVE IT AND BUILD IT WITH Chithra Kannan EP 264

    DO IT SCARED: BELIEVE IT AND BUILD IT WITH Chithra Kannan EP 264
    Sep 16 2025
    Chithra Kannan is the Founder and CEO of Skin Centrick a clean, organic, and futuristic skincare and haircare brand that’s making waves around the world. With a background in business analytics from Harvard and a fearless entrepreneurial journey spanning software, fashion tech, and now beauty, Chithra has built a global brand that’s redefining skincare through innovation, sustainability, and empowerment. She’s also the owner of four Kids ‘R’ Kids Learning Academies, and a passionate advocate for women embracing their power. In this podcast you will learn: - Why leaving a “safe” career path can open the door to true fulfillment and entrepreneurship. - What recognition and awards really mean for a leader—and how they create responsibility, not rest. - The elephant-and-chain mindset shift that reveals what’s holding women back from stepping into their power. - How fear shows up in business and life, and the turning point when it no longer has to control you. - Why building a clean, natural, and futuristic brand matters for health, safety, and integrity. - The biggest challenges of scaling a beauty brand globally—and how to overcome them with strategy. - Three core principles of entrepreneurial success you can apply to your own journey. - One mindset shift that will change the way you see yourself, your confidence, and your potential. Learn more here https://acalltothrive.com/do-it-scared-founder-lessons-from-skincentrics-chithra-kannan
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    38 min
  • The Skincare That Saves Butterflies: Chris Amendt on Beauty With Purpose Ep 263

    The Skincare That Saves Butterflies: Chris Amendt on Beauty With Purpose Ep 263
    Aug 24 2025
    Chris Amendt is a visionary entrepreneur who turned her passion for conservation into a groundbreaking mission to save the iconic monarch butterfly. After leaving the corporate medical world, Chris founded Native Monarchs, a nonprofit dedicated to restoring butterfly habitats, and later launched Monarch Botanika, a skincare brand that uses milkweed seed oil to blend beauty with environmental purpose. Her journey is one of resilience, innovation, and an unwavering commitment to creating a legacy that nurtures both nature and people. What You’ll Learn in This Episode Why Chris Amendt walked away from a corporate medical career to dedicate her life to monarch butterfly conservation. The surprising connection between milkweed seeds, skincare, and saving pollinators. The challenges monarch butterflies face today—and how small changes in your own backyard can make a big impact. How resilience, creativity, and purpose carried Chris through the pandemic and the ups and downs of entrepreneurship. Why blending business with conservation can create a lasting legacy for both people and the planet. Connect with Chris here https://acalltothrive.com/the-skincare-that-saves-butterflies
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    31 min
  • I Healed Myself of Chronic Illness Using AI and Chinese Medicine Ep 262

    I Healed Myself of Chronic Illness Using AI and Chinese Medicine Ep 262
    Aug 11 2025
    This podcast is an update since I was able to heal myself of chronic illness and stepping back into my business full-time.
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    13 min
  • I Was Given A Few Months To Live - But I found a cure Ep 261

    I Was Given A Few Months To Live - But I found a cure Ep 261
    May 15 2025
    In this episode I break down my journey in the most simple terms I could possibly think of. I was close to death but I am alive!
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    16 min
  • Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260

    Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260
    May 14 2025
    In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling. I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds. If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth. 🎧 Listen in to learn how to make your audience feel—because attention follows emotion.
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    5 min
  • Marketing Minute: Why Aren’t People Noticing Your Business Online? Ep 258

    Marketing Minute: Why Aren’t People Noticing Your Business Online? Ep 258
    May 7 2025
    In this episode, we dive into why your business might not be getting the attention it deserves and how you can turn things around. Learn from an expert who shares valuable insights on understanding your audience's needs and the importance of focusing on the problems your product or service solves. It’s not about showing off how great your business is—it’s about connecting with your customers on a personal level and addressing their pain points first. If you're struggling to capture attention online or grow your presence, this episode will give you actionable tips to change that. https://acalltothrive.com
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    3 min