TikTok Just Made It Easier to Block Your Content - Here's Why

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TikTok Just Made It Easier to Block Your Content - Here's Why

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TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably not)• Why your content needs to work across every part of the platform────────Worried your TikTok content is getting flagged as too promotional?WHD helps brands build authentic audiences that convert without the hard sell.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Kayla Sylvester – Head of Organic Social at WHD

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