In this episode of the SuperCreativity Podcast, James Taylor speaks with Anne-Laure Le Cunff — neuroscientist, entrepreneur, founder of Ness Labs, and author of Tiny Experiments: How to Live Freely in a Goal-Obsessed World.

Anne-Laure shares her personal journey from Google’s hustle culture to a health crisis that sparked a radical rethinking of success. Instead of chasing fixed goals and rigid outcomes, she advocates for a mindset of tiny experiments—low-risk, curiosity-driven trials that build resilience, creativity, and self-knowledge.

We explore her insights on neuroscience, neurodiversity, and how curiosity paired with ambition leads to growth. Whether you’re an entrepreneur, leader, or recovering goal-setter, this conversation will help you embrace uncertainty, cultivate creativity, and design a life built on exploration rather than obsession.

• Goals can trap us — shifting to tiny experiments fosters learning, joy, and freedom.

• Curiosity + ambition = experimental mindset — a healthier alternative to perfectionism or cynicism.

• Neurodiversity as strength — ADHD and nonlinear thinking can be powerful in the right environments.

• Failure ≠ failure — experiments reframe outcomes as data and opportunities to learn.

• Practical tools — “Plus, Minus, Next” weekly review and stop-doing lists can spark creativity and focus.

“Success is not reaching a goal. Success is learning something new.” – Anne-Laure Le Cunff

“A tiny experiment has no fixed outcome. Your only goal is to show up and explore.” – Anne-Laure Le Cunff

“Curiosity without ambition is escapism. Ambition without curiosity is perfectionism. An experimental mindset is both.” – Anne-Laure Le Cunff

“We don’t need to fix brains. We need to design environments that fit different brains.” – Anne-Laure Le Cunff

• 00:00 – Introduction to Anne-Laure Le Cunff and Tiny Experiments

• 01:18 – A health crisis at Google that changed everything

• 04:08 – Hustle culture, identity, and immigrant family expectations

• 05:57 – Leaving Google and family reactions

• 07:34 – Startup life: why uncertainty felt scarier than overwork

• 09:27 – When startup failure became freedom

• 10:50 – Returning to study neuroscience out of curiosity

• 12:40 – Curiosity, ADHD, and neurodiversity as superpowers

• 14:57 – The first “tiny experiment” and the generation effect

• 17:42 – Recall, connections, and building a personal knowledge network

• 21:27 – Systems vs. goals and how tiny experiments bridge the gap

• 26:09 – Redefining success: not binary, but data and learning

• 28:53 – OKRs, KPIs, and where experiments fit in business

• 30:53 – Non-attachment, curiosity, and Buddhist parallels

• 31:57 – Curiosity + ambition: the experimental mindset matrix

• 35:32 – The dangers of “one true purpose”

• 39:54 – How to start your first tiny experiment today

• 40:47 – The “Plus, Minus, Next” weekly review ritual

• 42:03 – Recommended book: How to Change Your Mind by Michael Pollan

• 43:21 – Where to find Anne-Laure’s work and newsletter

• Book: Tiny Experiments (Penguin)

• Website & Newsletter: Ness Labs

• Recommended Read: How to Change Your Mind by Michael Pollan