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Tommy Shutter Podcasts

Tommy Shutter Podcasts

Auteur(s): Tom Schaefer
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 https://tommyshutter.com - Welcome to the Tommy Shutter podcast! Subscribe for regular episodes about interesting topics in marketing, photography, cinema, music production and video production. I am a semi-retired professional photographer since 1974, and videographer since 2010. I'm also a known as a polyglot, a Cold War Navy submarine service vet, I worked in Hollywood back in the late 1970's, I've worked as web developer, graphic designer, advertising and marketing, video editor and producer, live events videography, YouTuber, Facebook marketing, cheezzuzz so many things going on and so many opportunities. I released a SciFi novel back in 2014, and now with all of the new AI tools I am heavily involved with AI and screenwriting. (See https://realtimescifi.pro) So many great tools now to bring ideas to life! I also have my ufology website at https://freecosmos.info and my film related site at https://cinemadialogue.com - both of which have podcasts also!Copyright 2025 tommyshutter.com Sciences sociales
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  • Windows Refugees Fuel The Linux Boom

    Windows Refugees Fuel The Linux Boom
    Jan 20 2026
    https://tommyshutter.com & https://brightborn.consulting Executive Summary: The Strategic Case for Enterprise Migration from Windows to Linux 1.0 Executive Briefing: A Strategic Inflection Point in Enterprise Computing This memorandum outlines the strategic and financial opportunity presented by accelerating shifts in the desktop operating system market. Profound and growing user dissatisfaction with the Windows operating system has created a compelling business case for a corporate migration to Linux. This transition is no longer a niche alternative for technical specialists but has emerged as a mainstream, mature strategy for enhancing security, boosting performance, and realizing substantial, quantifiable cost savings. The following sections provide an evidence-based analysis of this strategic opportunity, beginning with the market dynamics that have made this conversation both urgent and necessary. 2.0 The Shifting Market Landscape: The Decline of Windows and the Rise of Linux Understanding macro-level market trends is critical for sound strategic planning. For decades, the dominance of Microsoft Windows on the enterprise desktop was an unquestioned reality. Today, that dominance faces an unprecedented and accelerating challenge, driven by a direct migration of its user base to open-source alternatives. Analysis of key market dynamics reveals a clear and powerful shift. By late 2025, the global Linux desktop market share reached 11.4%, a remarkable 268% increase in just three years. Critically, this is not a diversification of the market but a direct flight from Microsoft; survey data shows that 87% of new Linux users are former Windows users. This is not market diversification; it is a direct 'flight to safety' from a single, failing incumbent, signaling a profound loss of trust in the Microsoft ecosystem. This trend is so significant that leaked internal projections from Microsoft reportedly anticipate Linux market share reaching 18-22% by the end of 2026, positioning it to overtake macOS as the second most popular desktop operating system. The primary catalysts for this migration are fundamental deficiencies in the current Windows 11 offering, which have eroded user trust and satisfaction. Key user frustrations include: * Aggressive Monetization: The introduction of intrusive full-screen ads, advertisements within the Start Menu and File Explorer, and an abundance of unwanted bloatware. * Privacy & Security Concerns: The deployment of controversial features like the "Recall" screenshot tool, the inclusion of spyware in forced updates, and the impending end of free security updates for the widely used Windows 10 platform. * Degraded User Experience: Persistent performance issues, system instability, and a bloated, inefficient interface that compares unfavorably to its predecessors. These systemic problems with the incumbent platform have created a clear opening for a superior alternative. The Linux ecosystem now offers specific, measurable business benefits that directly address these shortcomings. 3.0 The Business Case: Quantifiable Benefits of a Linux Migration The decision to migrate is underpinned by three pillars of value: direct financial savings, tangible operational improvements, and critical security enhancements. Together, they form an undeniable business case for moving away from the Windows ecosystem. 3.1.1. Financial Advantage: Drastic Reduction in Total Cost of Ownership (TCO) The most immediate and significant financial benefit of a Linux migration is the complete elimination of operating system and productivity software licensing fees. The scale of these savings is not theoretical; it has been validated by major corporations. * Deutsche Telecom saved an estimated $89 million by migrating 60,000 employee workstations, a figure that accounts for avoiding both Windows 11 licensing fees and the associated mandatory hardware upgrades. * In another documented case, a company with 3,000 employees saved $1.2 million over three years simply by replacing its Microsoft 365 subscriptions with the free and feature-complete Libre Office suite. 3.1.2. Operational Excellence: Performance, Stability, and Productivity Gains The leaner, more efficient system architecture of Linux translates directly into superior operational performance. Unlike Windows 11, which is often described as slow and bloated, Linux distributions are optimized for speed and stability, leading to measurable productivity gains. Key performance metrics illustrate this advantage: * Resource Efficiency: At idle, the Ubuntu operating system uses 40% less RAM than Windows 11, freeing up system resources for business-critical applications. * Speed: Head-to-head comparisons show that Linux distributions consistently demonstrate faster boot times and application launch speeds. * Superior Performance: The inherent efficiency of Linux is highlighted in performance-intensive tasks. On identical hardware, a gaming benchmark showed Linux ...
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    15 min
  • Florida Rock Touring Strategy And Costs 2026

    Florida Rock Touring Strategy And Costs 2026
    Jan 9 2026
    FREE PDF GUIDE: https://tommyshutter.com/page.php?p=pdfs Companion Video: https://www.youtube.com/watch?v=-FhHQChoopA Briefing: 2026 Florida Music Touring Circuit Analysis Executive Summary This briefing synthesizes the "Florida Rock Band Touring & Venue Guide 2026," which outlines a strategic, year-round touring circuit for rock, cover, and tribute bands. The core strategy hinges on a regionally-focused approach that aligns with Florida's distinct seasonal population and tourism trends to maximize audience reach and revenue. The proposed 2026 itinerary is divided into four seasonal tours, each targeting a specific geographic area during its peak season: South Florida in the winter, Central Florida in the spring, the Panhandle and North Florida in the summer, and a focus on major festivals in the fall. The guide provides a detailed roster of venues, from intimate 100-capacity bars to 4,000+ capacity amphitheaters. Financially, per-gig earnings are estimated to range from $200 for small bars to over $5,000 for large venues and festivals. Concurrently, estimated weekly touring expenses for a 4-5 member band—including van rental, fuel, accommodation, and per diems—are projected to be between $2,200 and $3,750. Success is contingent on aligning with these seasonal opportunities and effective negotiation. 1. Strategic Touring Framework The guide proposes a comprehensive, year-round touring plan for 2026 designed to navigate Florida's music landscape. The central principle is that the state is not a monolithic market but a collection of distinct regions, each with unique characteristics and peak seasons. The recommended strategy involves systematically targeting these regions in alignment with seasonal trends to engage with built-in audiences, including tourists, "snowbirds," college students, and strong local fanbases. 2. Regional Market Analysis The touring strategy is dictated by Florida's four primary geographic and cultural regions: • South Florida (Miami, Ft. Lauderdale, West Palm Beach): A vibrant, multicultural market characterized by a mix of large, established venues and more intimate bars. The region's population and tourism activity surge significantly during the "snowbird" season, from late fall to early spring, making this the optimal time for touring. • Central Florida (Orlando, Tampa, St. Petersburg): A major global tourist hub with a robust local music scene. Orlando serves as a center for larger venues, while the Tampa and St. Petersburg areas are noted for a grittier, more rock-oriented atmosphere. • North Florida (Jacksonville, Gainesville, Tallahassee): This region possesses a rich musical history. The presence of major universities in Gainesville and Tallahassee provides a consistent and enthusiastic built-in audience, particularly when school is in session. • The Panhandle (Pensacola, Panama City Beach): A more laid-back market defined by beach bars and roadhouses. This region's viability is heavily dependent on tourism, which peaks during the spring and summer months.
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    16 min
  • Music Marketing and Professionalism - Knowing Your Artistic Value

    Music Marketing and Professionalism - Knowing Your Artistic Value
    Aug 25 2025
    https://tommyshutter.com The "Fallacy" of Giving Art / Music Away for Free Doing art for free too often is a misguided approach. Has this strategy has actually worked for creatives or does it set a low bar for their perceived worth? The analogy of a restaurant being asked for free food and service in exchange for a review highlights the absurdity of expecting free high-quality work from artists. Quote: "So why would anyone expect you to give your best away for free?" Knowing Your Value is Crucial: A central theme across both sources is the necessity for artists to understand and recognize their own worth. The podcast links the lack of success for some talented artists to a "blind spot about 'knowing their value'." It encourages artists to look at peers and those above them to gain perspective on pricing and worth. Quote: "among the highest seems to be a blind spot about 'knowing their value', that maybe giving away your gold is not the best strategy." Quote: "Knowing your personal value is critical. Look at other artists in your same experience level, then look upward and beyond your own level." The Detrimental Impact on Future Earnings: Both sources raise concerns that giving away work for free too often can negatively impact an artist's future earning potential. The podcast posits that it "sets the bar low for what you will be seen as worth." The statistical research request directly questions if this practice "demean[s] a good artist and actually cripple[s] their future earnings?" Quote: "is that a very bad strategy in that it sets the bar low for what you will be seen as worth." Quote: "does it really work or can it be an effective strategy? It seems on the surface to demean a good artist and actually cripple their future earnings?" The core argument is that routinely giving away artistic work for free is likely a harmful practice that devalues the artist. Recognizing and asserting one's personal value is paramount for artistic success and financial sustainability. The potential for free or comp work to cripple future earnings is a significant concern that requires investigation. We just don't have enough data, so this requires you to know your market well. Artists should explore strategies for building their presence and reputation that do not rely on giving their work away for free.
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    5 min
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