Too Many Shows? Taking the Outdoor Industry’s Trade Show Temperature
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Too Many Shows? Taking the Outdoor Industry’s Trade Show Temperature
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Today on The Rock Fight, the crew runs a temperature check on the outdoor industry national trade show scene!
From fragmentation to event fatigue, Colin, Eoin Comerford, and Producer Dave break down whether outdoor still needs a single “north star” gathering; and who should be responsible for making it happen.
But first they hit a rapid-fire six-pack of industry stories, including:
- ANTA’s push into the U.S. market
- Arc’teryx living between performance and luxury
- L.L. Bean’s retail expansion strategy
- Why outdoor still plays it safe with color
- TNF x Skims (yes, for kids)
- Kappa’s Olympic kits
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