A poor Black kid from the segregated South, Wally Amos would go on to be one of the most recognizable business and pop-culture figures of the 1970s and 1980s after launching Famous Amos chocolate chip cookies—before sadly losing it all. Join host Sarah Amos as she finally faces her father’s incredible but extremely messy legacy head-on in Tough Cookie: The Wally “Famous” Amos Story. Coming October 29.

Meet Wally Amos. He founded the ubiquitous Famous Amos Chocolate Chip Cookies in 1975, turning the brand into an overnight sensation and himself into a pop-culture fixture in the 1970s and 1980s.

But there’s a darker side to Wally’s seemingly sweet story. One filled with five marriages to six women and a string of bad business decisions that led him to lose the empire he had created.

When he passed away in 2024, host Sarah Amos set out to untangle her father’s complicated past and finally face the life and legacy she had been avoiding.

New episodes every Wednesday.

Born in 1936 in Tallahassee, Florida, Wally Amos would rise from a poor Black kid in the segregated South to the first Black agent at the William Morris Agency, by way of time in New York City, the Air Force, and even Hawaii.

He starts a family and has his first real taste of what success looks like—but struggles with the limitations placed on him as a Black man in America. Wally was raised to believe in himself, even if others do not. But how did he get here—and at what cost?

New episodes every Wednesday.

From Andy Warhol to Andy Kaufman, the meteoric success of Famous Amos Chocolate Chip Cookies was filled with big personalities and truly original ideas, infused with the undeniable charm of Wally every step of the way.

But what on earth possessed him, then a struggling talent manager living in Los Angeles with his second family, to start a chocolate chip cookie company?

New episodes every Wednesday.

On the surface, Wally Amos appears to have it all: the fame, the fortune, and a new wife and daughter. And to top it off, he’s living in a big pink mansion in Hawaii. He’s also helping support literacy, making a name for himself as a motivational speaker and even visiting the White House. But in reality, Wally is on the verge of losing it all.

What can Wally do to save Famous Amos? And how can he do it without losing the brand that has become such an integral part of who he is?

New episodes every Wednesday.