This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them.

No matter which one you are, we've got a shared playbook you can implement at your upcoming shows.

There are three paradigm shifts that can help both exhibitors and show organizers achieve better quality leads, fewer headaches, and clearer proof of value.

Let’s start with the number-one gripe I hear: “We didn’t get enough leads.”

Exhibitors say it … organizers dread hearing it.

Here are a few smart plays to overcome it.

If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be.

Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the event website more helpful & user-friendly?”

That sparked a lively discussion of common website problems and practical solutions. So I want to share what exhibitors and attendees are saying, and offer a few tips to help event organizers improve their websites to better serve everyone.

Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around.

Unfortunately, this is a common problem because the very things that make a sales person great at what they do can often create a challenge in the trade show environment.

Here are specific steps you can take to overcome this situation.