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Trade Show Insights

Trade Show Insights

Auteur(s): Marlys K. Arnold: Exhibit Marketing Consultant Trainer & Author
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À propos de cet audio

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

© 2006-2026 Marlys K. Arnold Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Trade Show Insights 20th Anniversary - TSI21.1

    Trade Show Insights 20th Anniversary - TSI21.1
    Jan 28 2026

    Trade Show Insights is turning 20 and you're invited to join the celebration!

    Our live event featured:

    00:00 - Intro & History of Trade Show Insights

    04:35 - 1st Episode & Mission of TSI

    07:55 - Getting in a Groove & 1st Guest

    10:01 - Life Has Changed … but Topics Haven’t

    11:55 - Questions from the Panel

    17:51 - Topics Over the Years

    23:11 - Top 10 Episodes

    34:06 - Ideas for Topics & Questions About Books

    36:19 - TSI Around the World

    37:55 - Favorite Episodes

    42:56 - Thanks & Season 20 Action Guide
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    48 min
  • Stop Dazzling. Start Connecting. - TSI20.12

    Stop Dazzling. Start Connecting. - TSI20.12
    Dec 18 2025

    “Create an immersive experience.”

    You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.

    But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in.

    What if immersion was about something much simpler … and far more powerful?

    Let’s flip the script on this and uncover the key to creating genuine connection.
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    7 min
  • Master the Art of In-Booth Conversation - TSI20.11

    Master the Art of In-Booth Conversation - TSI20.11
    Nov 20 2025

    Ever had a conversation in the booth that feels more like a monologue than a dialogue?

    Have you ever been “that person”?

    There’s an art to creating a balanced, brief conversation in the booth. And ... spoiler alert! ... it doesn’t happen by “winging it.”

    Communication strategist Rebecca Pierce Murray returns to Trade Show Insights with tips for polishing up conversation skills before your next show. You’ll learn how to:

    • Make a conscious effort to practice Voice Equity
    • Stop being afraid of the pause
    • Interrupt with intention and finesse
    • Use key phrases to deal with chronic interrupters
    • Gracefully wrap up conversations with attendees
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    36 min
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