In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effective ways for contractors to attract more leads in 2026. Whether you are just getting started or running a large, established company, these lead generation strategies will help you bring in more business and grow consistently.

We break down how to get a steady stream of Google reviews, how to use Google Local Service Ads (GLSA) to drive quality leads, and why adding interactive tools like instant roof quotes or siding visualizers to your website can build trust and engagement.

We also explain how to nurture those new leads through smart follow-up strategies that keep your business top of mind when it is time for customers to make a decision.

Episode Highlights:

• Reviews Matter: Build credibility with consistent reviews, respond quickly, and get your whole team involved.
• Use Google Local Service Ads: These ads can outperform traditional Google Ads and deliver better results when managed correctly.
• Add Interactive Website Tools: Instant roof quotes, siding visualizers, and other engagement tools help customers take the first step toward contacting you.

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

At Elevation Marketing™, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping contractors close more deals, build trust faster, and operate with unmatched efficiency.

The conversation dives deep into how buyer behavior has shifted in the era of instant answers, why pricing transparency builds credibility instead of fear, and how agencies like Elevation Marketing are using Roofle’s reseller program to give smaller contractors the same edge as major players.

Episode Highlights:

• How Roofle Was Born - Matthew shares how his background in contracting inspired Roofle’s creation and how the team identified a massive gap in online sales enablement for roofing.
• The Power of Instant Quotes - Consumers now expect instant answers. Roofle empowers contractors to meet that demand while improving transparency and trust.

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

Connect with Matthew McDaniel, Founder & Chief of Product:

• LinkedIn

At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trade Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English.

From Google Ads optimization to negative keyword management, reporting transparency, and how often campaigns really need a tune-up, we cover what contractors should expect (and demand) when trusting someone else with their ad dollars. This is your guide to making sure every penny counts.

Episode Highlights:

• The 15–25% Rule: Why most agencies charge a percentage of ad spend and when flat fees make sense
• Under the Hood: Weekly tasks agencies should be doing in your account, from landing page tweaks to ad copy optimization
• Red Flags in Reporting: How to spot vanity metrics and insist on true cost-per-lead data
• Change History Check: A simple way to verify your agency is actually working on your campaigns
• Testing & ROI: Why you need at least 90 days to judge performance and why “set it and forget it” will burn your budget
• Hot Tip: Why decks (not roofs) are the current sweet spot in exterior contractor ads

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.