Trades, Sponsorships & Partnerships: Stop Getting Played (and Start Getting Paid)
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Trades, Sponsorships & Partnerships: Stop Getting Played (and Start Getting Paid)
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Collabs can build your brand—or bleed your margins while you smile through it.
In Episode 19 of Curated & Crafted, Dom + Kinsey unpack the difference between trade, sponsorship, and partnership, why “great exposure” is usually a trap when it’s vague, and how to structure collaboration agreements that protect your profit, time, and peace.
Inside this episode:
- A clear breakdown of trade vs sponsorship vs partnership
- The truth about hard costs: if you’re paying them, it’s not a trade
- 5 red flags you’re walking into a bad deal
- The hidden cost buckets founders forget: labor, logistics, overhead, opportunity cost
- The 3-question filter before you say yes: profit (or cost-neutral), pipeline, positioning
- What to put in writing so people actually follow through (deliverables, placements, timelines, cancellations)
If you’ve ever agreed to a collab and later thought, “Wait… what did I actually get?” — this one’s for you.
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📸 Follow us: @curatedncraftedpodcast
💌 For collaborations or guest inquiries: Dominique@liquidcaterers.com
📍 Connect with Us
Dominique — @soulagave @mommad0m
Kinsey — @liquidcaterers @kinseybethkendrick