In this powerful episode of Tradition Breakers, host Mary Moses sits down with Ingrid Hu Dahl, leadership coach, consultant, and author of the memoir, Sun Shining on Morning Snow, for an intimate conversation on identity, grief, belonging, and the evolution of "humane leadership."

Born into an interracial household and navigating life as a mixed-race, queer Asian woman, Ingrid grew up straddling cultures, expectations, and the feeling of being "othered." After the loss of her mother to cancer, she felt an urgent calling to preserve her family's stories and confront the deeper layers of identity she'd long carried.

In this episode, Ingrid shares:

• How grief cracked her open and transformed her relationship with purpose

• What it means to "become" when you've grown up mixed, underrepresented, or invisible

• Why she walked away from big tech to create more human-centered leadership spaces

• Her critique of cortisol-driven hustle culture and how leaders can detox from burnout

• The truth about authenticity, belonging, and choosing your own bold path

• Why mixed-race representation is one of the fastest-growing cultural needs today

Listen in for a story that reminds us: we get one life. Choose boldly. Choose yourself. Choose humanity.

Links:

• Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/
• Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers
• Follow Mary on Instagram: https://www.instagram.com/traditionbreakers
• Visit Ingrid Hu Dahl's website: https://www.ingridhudahl.com/
• Order Ingrid's book, Sun Shining on Morning Snow: https://www.sunshiningonmorningsnow.com/

Every founder feels the pressure this time of year. Ads everywhere. Deep discounts. Competing voices shouting "Do more! Sell more!"

But does your brand really have to follow the same playbook?

In this solo episode of Tradition Breakers, host Mary Moses — Fractional CMO for growing brands — shares how to approach Black Friday and Cyber Monday differently. You'll learn how to turn short-term sales into long-term brand growth without losing your margins, your focus, or your values.

Mary breaks down:

• Why most DTC brands over-discount — and what to do instead

• How authentic customer nurturing can boost profits by up to 95%

• The real secret to using BFCM momentum to fuel year-round sales

• How to stay grounded in your brand integrity while still driving results

If you're a DTC founder, creative entrepreneur, or purpose-driven brand owner, this episode will help you close out the year strong — with clarity, confidence, and a growth strategy that actually lasts.

Tradition Breakers is a podcast that highlights the stories of AAPI individuals who broke from tradition to follow their own artistic, creative, and entrepreneurial paths. It's hosted by Mary Vallarta and produced by Tasty Directives, an integrated marketing agency based in Venice, CA.

Links:

• Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/
• Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers
• Follow Mary on Instagram: https://www.instagram.com/traditionbreakers

Have you ever achieved "success" on paper but still felt stuck or unfulfilled inside?
In this episode of Tradition Breakers, host Mary Moses sits down with Judy Tsuei — a high-level mindset coach, former agency founder, and certified expert in Neuro-Linguistic Programming (NLP) and Mental Emotional Release (MER) — to explore how rewiring the unconscious mind can create lasting transformation.

Judy shares:

• How aligning with your core values drives fulfillment and clarity

• The science-backed power of the unconscious mind (and why it processes millions more bits than your conscious one)

• A simple NLP exercise you can do today to reduce stress and access inner resources

• Why most high achievers fear their own power more than failure

• What it really means to "disappoint your parents" in order to live authentically

Whether you're an entrepreneur, leader, or creative breaking from cultural expectations, this episode will help you reconnect with your inner compass and unlock the mindset for true success.

🎧 Tune in to learn how to let go of emotional baggage, overcome limiting beliefs, and create rapid, lasting change from the inside out.

Tradition Breakers is a podcast that highlights the stories of AAPI individuals who broke from tradition to follow their own artistic, creative, and entrepreneurial paths. It's hosted by Mary Vallarta and produced by Tasty Directives, an integrated marketing agency based in Venice, CA.

Links:

• Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/
• Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers
• Follow Mary on Instagram: https://www.instagram.com/traditionbreakers
• Learn more about Judy: http://judytsuei.com/
• Pre-order Judy's book on Kickstarter: https://www.kickstarter.com/projects/shamelessbook/book-how-to-disappoint-your-parents-in-10-shameless-steps
• Follow Judy on Instagram: https://www.instagram.com/judytsuei/