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Trends vs. Timeless — What Makes a Brand Endure?

Trends vs. Timeless — What Makes a Brand Endure?

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In this inaugural episode of Mastery & Makers, Tancredi Cordero di Montezemolo, Founder of Kuros Group, shares the philosophy and long-term vision behind the firm’s investments in luxury and lifestyle. Together, we explore what separates the timeless from the trend-driven and how brands can evolve without losing their soul.

A reflective conversation on craftsmanship, patience, and purpose in a world that moves at the speed of fashion.


Website:

https://www.kurosgroup.com/


LinkedIn:

linkedin.com/company/kuros-capitalpartners


YouTube:

https://www.youtube.com/channel/UCbGJKGBwOFIh-CSToWXo7aA


Photo by Antalya Nall-Cain.

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