Trusting - guest Sam Milburn

Jenn wilson

“Treat life like a science experiment. You can change your mind anytime you like.” — Sam Milburn

Jenn Wilson is joined by our guest: Sam Milburn – Digital Marketer, SEO Strategist, Founder of Beyond BDD

Jenn talks with Sam about her irregular journey - from doing dog training differently to founding a mental health platform for families affected by Body Dysmorphic Disorder. Sam shares how her passion meets and drives her purpose and her activism - like many of us, challenges in our lived experience have led to a drive to make change in the world.

Websites:

Beyond BDD – https://www.beyondbdd.co.uk

Sam Milburn Digital Marketing – https://www.sammilburndigitalmarketing.com

Instagram:

@bddfamilysupport – https://www.instagram.com/bddfamilysupport

@samanthamilburnmarketing – https://www.instagram.com/samanthamilburnmarketing

Facebook:

Samantha Milburn – https://www.facebook.com/Samantha.J.Milburn

Sam is a digital marketer, SEO strategist, and founder of Beyond BDD – a mission-led platform supporting parents of teens with Body Dysmorphic Disorder. With lived experience of BDD and a background in marketing online businesses, Sam brings a rare blend of insight, empathy, and expertise. She’s passionate about using her voice to shine a light on underrepresented struggles, while helping purpose-driven brands rise to the top of Google – without selling their souls to the algorithm. Whether it’s supporting and advocating for families or improving visibility through SEO, Sam’s work is all about purpose, clarity, and smart, no-fluff strategy.

This episode highlights the power of combining personal passion with professional expertise. Sam’s story is a testament to the value of authenticity, community building, and using lived experience to create meaningful change. Her insights on expressing values in business, navigating client relationships, and standing out in a saturated online space offer practical inspiration for entrepreneurs and advocates alike.

Further Resources: links to offers from Irregular that are relevant to the episode

Irregular Everything

The Irregular Membership

Map My Month Method

1. Neurodivergence and Advocacy

Sam shares how ADHD and justice sensitivity drive their passion for helping others and refusing to stay silent.

2. The Dog Training Journey

A reactive border collie led Sam to deep dive into modern dog training, start a blog, and build a thriving online support group.

3. Building Community Through Experience

Sam’s emotional journey with dog reactivity inspired a Facebook group focused on empathy and support over unsolicited advice.

4. From Passion to Platform

Sam explains how genuine advocacy organically